Young Henrys extends partnership with South Sydney Rabbitohs
Indie Australian brewery Young Henrys beer has extended its partnership with the South Sydney Rabbitohs NRL team until at least the end of the 2026 season, as the club’s official beer partner.
The two Sydney institutions originally partnered in 2018.
Young Henrys team with Rabbitohs CEO Blake Solly (middle)
“We could not be happier to be extending our partnership with the team at Young Henrys for a further three years,” said Blake Solly, Rabbitohs CEO.
“Dan, Oscar and the team at Young Henrys have really bought into the Rabbitohs family and become one of our most engaged and dynamic partners since coming on board five years ago.”
Earlier this year, the NRL club launched its own limited-edition hazy beer with Young Henrys, Glory Haze XPA, to celebrate its fifth year as partners.
The beer, an ode to Rabbitohs fans, used the iconic ‘Glory, glory to South Sydney’ chat as inspiration.
“The launch of Rabbitohs-branded beer, as well as gin and merchandise over the past few seasons, helps South Sydney members and fans celebrate at this time of year and right throughout the season,” Solly continued.
“They have also bought into our pathways game day experience and it’s great to see the Rabbitohs faithful enjoying a Young Henrys and a pie at Redfern Oval for our NSW Cup games, especially on their way to that Premiership and State Championship in 2023.
“We love our partnership with Young Henrys and we look forward to enjoying more seasons of celebrations with a Young Henrys in one hand and hopefully more silverware in the other.”
Young Henrys, born in 2012, is dedicated to serving the fans and the people – a sentiment shared by the Rabbitohs.
“We at YH are stoked to be continuing with this amazing partnership, and locking in 3 more years means we can think even bigger to keep the good times and unique items coming for Bunnies and beer fans alike!,” the Young Henrys team said.
“We’ve been very warmly welcomed into the Rabbitohs family by fans, players and staff, and can’t wait to keep running our support role all the way to Glory!”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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