Young man raises his eyebrows in disbelief of new Hoyts Rewards benefits
The re-launch of Hoyts Rewards has shocked a young man, whose eyebrows are raised to new heights at the multiple offerings they can receive.
The campaign marks the re-launch of Hoyts Rewards.
The new work, by BWM Dentsu features a young man standing in front of the Hoyts ticket counter, assessing all the different benefits he can receive from joining Hoyts Rewards.
As he learns of each benefit his eyes raise slightly higher in disbelief.
Now it’s changed. There’s a bronze and silver membership. And neither includes a free movie ticket. So you fork over $13 and get just stupid Qantas rewards points and discounted tickets to the movie of the week! This totally sux! Bring back the free movie ticket please! Otherwise for me there’s no point joining or renewing Hoyts rewards!
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I’m an Events Cinebuzz rewards program member. I found it disappointing to read about Hoyt’s rewards program. Hoyt’s is my local therefore I would prefer to see movies at Hoyts but I will not because your program is nowhere near as good value as Events. You may need to consider a better program if you want more customers to be loyal.
I am a loyal Hoyts customer, and I stuck with them through the changes both physical and electronically. They had points system before, and then they changed to cash. Where $10 gets you $1 Now they’ve gone back to the points, and it’s a mess. Don’t know how many points you will get for each purchase, as it changes depending on if the ticket is regular or saver. And the fact that now you can pay $50 for premium, is more of a cash grab. 2,600 points for a Extreme Screen ticket when the tickets cost $20 Major Fail Hoyts