Youth charity Ladder launches ‘Homepage for the homeless’
Patts Melbourne has launched a campaign for youth homelessness charity Ladder.
The campaign asks people to feature links from 11 participating retailers on their homepage, and up to 15% of everything bought through those links will be donated by the store to the homeless.
Leanne Rayner, fundraising and communications manager at Ladder, said: “Ladder is extremely grateful to have worked with GPY&R as a pro-bono client for the past few years, and Homepage for the Homeless has been our best project yet!”
“It’s simple, fun and offers a way for people to support our vital work, without putting a hand in their own pocket. The beauty of this campaign lies in the question – ‘why wouldn’t you use Homepage for the Homeless?’ We’re excited about the difference it could make over the coming year.”
The campaign centres around the website Homepageforthehomeless.org.
Credits:
- Executive Creative Director: Ben Coulson
- Senior Art Director: Paul Meates
- Senior Copywriter: Alex Wadelton & Katie Britton
- Group Account Director: Julian Bell
- Account Manager: Rachel Semmens
- Producer: Carrie Burman & Jessica Krt
- Designer: Kota Matsuda
- Developer: Brett Harris & Chris Upjohn
- Client: Leanne Rayner & Jette Sargood, Ladder
topics
GPY&R Melbourne
Like it. Pretty clever and simple stuff really.
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Brilliant. Absolutely brilliant. One of those ideas where I can only kick myself that I dd not come up with it. Well done
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Needed a better VO – fell asleep
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