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Youth off the Streets ad features old homeless man

An old homeless man tells of the tragedy of being homeless when you’re young in an ad for charity Youth off the Streets.

The ad agency behind the ad was JWT Sydney.

“We worked with a group of homeless people in Sydney who were willing to share their stories and experiences, in an effort to challenge the attitudes of indifference to youth homelessness in Australia and improve the lives of young people living on the streets,” said JWT Sydney ECD Mark Harricks.

The campaign is made up of 30-second TV spots 45-second videos added to the Youth off the Streets website.

Youth off the Streets was established by Father Chris Riley in 1991, and helps more than 50,000 homeless young people.

Credits:

  • Executive Creative Directors: Angus Hennah and Mark Harricks
  • Director: David Rittey
  • Production House: Exit Films
  • Production Company Producer: Kate Downie
  • Senior Copywriter: Simon Armour
  • Senior Art Director: Heather Sheen
  • Agency Head of TV: Damien Whitney
  • DOP for ’Pop’ and ‘Couple’: Lachlan Milne
  • DOP for others: Ashleigh Carter
  • Editors: Phil Horne and Jesse McElroy
  • Camera Operator: Jesse McElroy
  • Post Production: Engine
  • Sound: Nylon
  • Significant Contribution: Jesse McElroy
  • Senior Planner: Mary Perebzak
  • Group Account Director: Anne Gibson
  • Account Director: Rachel Kinder
  • Senior Account Manager: Alana McMillan
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