YouTube reveals top ten viral ad hits of 2011

YouTube has revealed its ten most viral ads based on the viewing habits of its Australian audience

A UK Royal Wedding spoof produced for telco T-Mobile was top, although there were three locally produced videos on the list too including the first promo for Chris Lilley’s Angry Boys. A flash choir by the Variety Club Youth Choir at Karrinyup Shopping Centre to raise funds for flood victims also featured.

Karen Stocks, head of YouTube and display at Google Australia, said: “YouTube is a global platform with local reach. In ads as well as in art, whether using it to reach an international audience or build a national following, Australians have made YouTube their own.

“The Internet has become its own unique culture, and viewers reward advertisers who understand that. That’s why ads that embrace the spirit of the web do so well. When you make ads that people like they’ll share them as naturally as any other video on YouTube. To go viral, you have to think viral.”

1. The T-Mobile Royal Wedding:

2. Call of Duty: Modern Warfare 3 Reveal Trailer

3. Volkswagen – The Force

4. Angry Boys Official Trailer

5. Google Chrome: Lady Gaga

6. NZTransportAgency – Legend

7. Immortals – Official Trailer

8. RovioMobile – Angry Birds Rio Trailer

9. AatmaStudio – iPhone 5 Concept Features

10. StorytellerMedia – Variety Club Youth Choir Flash Mob ‘I am Australian’


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