Y&R to lead Thrifty Brand Refresh
Thrifty has engaged Y&R Sydney to lead its brand refresh.

The release:
Bolstered by an increase in market share and new partnerships with Tesla, UBER, and the AFL, Thrifty has engaged Y&R Sydney to lead its brand refresh. The addition of Thrifty sees Y&R’s relationship with NRMA extend beyond Motoring and Services to now include Car Rental.