Y&R wins ad of the month with Burger King knock out

Tim Burrowes

November 4, 2009 9:58

Mini A Burger King ad capitalising on the knock out win of boxer David Tua over opponent Shane Cameron, as been awarded ad of the month by the Newspaper Advertising Bureau in New Zealand.

The Burger King KO ad, created by Y&R, featured the words “K.O” in large writing, to reflect Tua’s knock out win in October.

It beat out DraftFCB’s Halloween Mini ad, which featured the car covered by a white sheet accompanied by the copy “BOO”.

The judges said the Burger King creative was an example of “very effective use of newspapers’ short lead time” and being able to push “ad out so fast against a tight deadline”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.