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Zambrero taps Today the Brave as creative partner

Creative agency Today the Brave has been appointed by Australian Mexican quick service restaurant (QSR) chain Zambrero as its creative partner.

“There’s never been a more exciting time for the QSR industry, rapid growth means businesses are continuing to evolve and redefine customer experiences,” Zambrero general manager, marketing Samantha Parker said.

“Our strong business performance has allowed us to work with ambitious creative partners such as Today the Brave that will help us accelerate our brand’s global growth, as well as support our extensive 200-plus Australian restaurant network.”

The appointment follows Today the Brave’s recent win with proptech startup Coposit, with Zambrero joining a client roster that includes the University of Sydney, AMP North, News Corp, Hoyts and Mercury Capital.

Today the Brave founding partner Jaimes Leggett said: “Zambrero has an incredible appetite for growth, not only in Australia, but globally. We couldn’t be more thrilled to partner with them on this journey.”

“At Today the Brave, we believe that bravery is the key to accelerating growth in a meaningful way, and Zambrero’s ambition to do brave work makes this a partnership we’re extremely excited about.”

Launched in mid-2022, Today the Brave was founded by Leggett and Celia Wallace, and has Jade Manning and Vince Osmond as creative partners.

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