ZDNet launches smart phone and tablet app

IT trade news journal ZDNet has launched apps that will make its stories available for free on smart phones and tablet computers.

The announcement:

Sydney, 29 March, 2011: ZDNet, the global authority on IT news for technology professionals, has launched a new app that utilises the latest in geo targeting technology, intelligently delivering to users relevant local and international breaking IT news, no matter where they are in the world.

The new app, available on the iPhone and Android platforms, is ZDNet’s first global collaboration and will leverage the brand’s international network of content developed out of editorial hubs in the Asia Pacific, Europe and US. The app integrates global analytics from the site which enables the platform to tailor content and deliver in-depth insight into what users want, ultimately providing a superior and customised user experience.

“The phenomenal growth of the iPhone and smartphone market over only the past few years has fundamentally changed the way audiences, especially those in the IT sector, consume media,” says Brian Haverty, Editorial Director for ZDNet and CBS Interactive.

“As professionals view the web, exchange emails and tweet via mobile devices, they’re now also demanding that same ease of access for local and global industry news and content. ZDNet’s new app is the answer to that call globally.”

In Australia, the geo-targeting means that IT professionals not only have immediate access to great local content such as the latest developments around the NBN, commentary on government developments and case studies from industry leaders; but also immediate access to relevant international content as determined by their needs and interests.

Features include;

* Graphics optimised for the retina display on the iPhone 4 (http://www.apple.com/iphone/features/retina-display.html) and various Android devices with high-resolution displays, including tablets.
* Tight integration to social media platforms, allowing users to Tweet and reTweet content and interact with the global ZDNet community.
* Seamless transition of multimedia features (photo galleries, web video) from site to mobile, enabling rich site content on the go.

The ZDNet app will, like the website, be supported by online advertising, as mobile marketing becomes an increasingly important tool for digital marketers. According to leading online industry resource AIMIA’s 2010 Mobile Study, $26 million was spent on mobile advertising alone last year. With 2011 being cited as “the year of the mobile” due to the arrival of new devices like the iPad 2, CBS Interactive anticipates its investment in this growing field will pay significant returns with new and existing business partners.

To download the ZDNet app for iPhone, iPad or Android, go to: http://www.zdnet.com.au/mobile/


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