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Zenith Australia appoints Next Generation Board to steer culture and uncover AI opportunities

Zenith Australia today announced the appointment of a Next Generation Board, tasked with “creating and implementing practical initiatives to build the agency’s culture, client offering and proposition.”

The 13-strong board features members the company said are “diverse in expertise, cognitive approach and background, with experience levels ranging from executives to senior roles.”

Over 18 months, the board will be responsible for two main briefs: to develop a future working and cultural model for the agency, and to uncover how AI can be used in their processes and daily tasks.

Zenith CEO, Jason Tonelli, said: “One of our priorities is complete diversity – be that gender, age, cultural and cognitive – and to do this, we believe having more voices to help shape our culture and our work is vital to our success.

“Our ambition is to ensure that our people have the tools to focus on the things that matter. Our people should come first and we need to continue to train, upskill and nurture the future of our industry together.”

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