Aussies have high trust levels and recall for streaming TV ads says Magnite study
A research study from Magnite shows the majority of Australians who watch ad-supported streaming services trust the advertisement shown, and have a higher level of recall regarding the ads.
The world’s largest independent sell-side advertising company released Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia, which threw up a number of interesting findings.
