Zenith Australia snares Autosports Group account
Luxury car dealership Autosports Group has chosen Zenith Australia to serve as the company’s media partner, concluding a competitive pitch process.
The partnership will require Zenith to oversee the group’s buying/planning accounts and media strategy. The agency is expected to utilise both technology infrastructure and key data to bolster Autosports Group’s sales while attracting more high-quality leads.
The Zenith and Autosports Group partnership will come into effect from next monrh, with the account being run from Zenith’s Sydney office.
When asked about the new business move, Melinda Spencer, chief marketing officer at Autosports Group, couldn’t help but express her excitement.
“We are very excited to be working with the team at Zenith to drive our business forward,” said Spencer.
“After an extensive review of a number of media partners, we felt that Jonny and the team at Zenith are the ones that will be able to really move the dial in terms of performance and will meet the needs of our growing business.”
Likewise, Zenith’s managing director for Sydney, Jonny Cordony, shared his enthusiasm for the partnership, crediting his agency’s approach to return-on-investment (ROI) solutions as the reason for the win.
“We are continuing our momentum from 2023, with our focus on investment, imagination and insight (ROI3) proving a real differentiator in the market,” Cordony enthused. “We are humbled and excited to be partnering with Autosports Group to reinvigorate ROI and supercharge their growth in 2024 and beyond.”
Autosports Group possesses a strong voice in the Australian luxury car dealership ecosystem, sporting more than 50 retailers across east coast cities and Auckland. The group’s portfolio boasts a bevy of recognisable brands, including Aston Martin, Lamborghini, Rolls-Royce and more.
Subscribe to the daily newsletter
Got a tip?
Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
Linkedin
Good luck Zenith
User ID not verified.
Have your say