Zenith Brisbane wins media account for Bundaberg Brewed Drinks

Zentih Brisbane has won the media account for Australian beverages brand, Bundaberg Brewed Drinks, following a competitive pitch.

The Publicis agency will handle the brand’s strategic planning and media buying responsibilities, effective immediately, taking over from incumbent, Carat, a Dentsu International agency.

Bundaberg Brewed Drinks’ head of global marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.”