Zenith Brisbane wins media account for Bundaberg Brewed Drinks

Zentih Brisbane has won the media account for Australian beverages brand, Bundaberg Brewed Drinks, following a competitive pitch.

The Publicis agency will handle the brand’s strategic planning and media buying responsibilities, effective immediately, taking over from incumbent, Carat, a Dentsu International agency.

Bundaberg Brewed Drinks’ head of global marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.”

Zenith Brisbane GM, Warwick Taylor said it was a great opportunity to work with one of Australia’s “most iconic brands”.

“We are incredibly proud that Bundaberg Brewed Drinks has chosen Zenith as its partner, and look forward to working with the team to successfully bring their campaigns to market.”

The brand currently exports to over 60 countries worldwide, including Asia, Europe, United Kingdom, and the United States, according to Zenith.

Bundaberg’s next campaign, ‘The Great Australian Brew’ will see a Summer release across multiple media platforms.

Bundaberg Brewed Drinks range of non-alcoholic beverages includes Ginger Beer, Sarsaparilla, Lemon Lime and Bitters, Apple Cider, Traditional Lemonade, Burgundee Creaming Soda, Guava, Blood Orange, Pink Grapefruit, Passionfruit, Peach, Tropical Mango Pineapple and Coconut, as well as a diet variety.

Carat also lost the L’Oréal Australia and New Zealand media account yesterday to GroupM agency Wavemaker.


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