Zenith Media adds lululemon to its client roster
Sportswear retailer lululemon has appointed Publicis Groupe’s Zenith Media to its digital media account, following a competitive pitch.
Zenith Media Melbourne’s managing director, Megan Kay, said: “We are thrilled to commence our partnership with lululemon.”
She continued: “From the onset of this process, there has been extraordinary chemistry between our two teams, reflecting a shared, unwavering passion for the lululemon brand. We look forward to delivering a transformative partnership, offering new perspectives for lululemon’s digital journey.”
Murmur-Group also recently also added lululemon to its roster, securing its above-the-line media.
Earlier this year, Zenith won the media account for absorbent apparent brand Modibodi, and launched its first work at Splendour in the Grass, constructing a luxury loo for festival punters.
Last week, the agency was appointed to online furniture retailer Temple & Wester’s roster, revealed exclusively by Mumbrella.
Along with Thrive PR and Dentsu Creative, the agency has launched a multi-million dollar campaign for the brand, transforming its above-the-line media, brand strategy and PR, and brand platform.
Jonny Cordony, managing director at Zenith Media Sydney, said at the time: “Temple & Webster is an iconic Australian retailer providing aspirational and contemporary furniture and homewares in the market.
“It’s hugely exciting for Zenith to be their partner of choice and to help Temple & Webster imagine new ways to strengthen its brand, drive participation and to inspire Australians with new opportunities to make their home or office more beautiful.”
The agency also made moves in AI in recent times, appointing a ‘Next Generation Board’ – a 13-member strong board designed to steer culture and uncover AI opportunities.
Mumbrella has contacted lululemon for comment.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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