Seven appoints new national sales director as Natalie Harvey exits to join Mamamia

The Seven Network has promoted Georgie Nichols into the national sales director role as Natalie Harvey departs the business.

Harvey exits after 6 years in the national sales director role to join Mamamia as chief revenue officer. She replaces outgoing Tony Prentice, who leaves after five years heading up revenue and operations.

Harvey started her career at Seven West Media as the office assistant to the CEO, before transitioning to agency side in roles at Mediacom and UM. She later rejoined the media business in Brisbane in 2015, launching the first combine SWM sales team, uniting Pacific and Seven.

Taking on the remit of nationals sales director effective 1 January 2024, Nichols, who is currently NSW sales director at Seven, will report to chief revenue officer Kurt Burnette. She will work closely with national sales director for digital, Rachel Page, as well as Katie Finney (7RED director), Greg Gabel (national regional sales director of local markets), and Dave Walker (director of national trading and revenue operations).

Commenting on Harvey’s departure, Burnette said: “Natalie Harvey has made a remarkable contribution to Seven over the past eight years. Her passion for Seven, our clients and our people will be missed. She leaves with our sincere thanks and gratitude, and I wish her nothing but the very best for the future.”

He welcomed Nichols’ promotion, adding: “I’m delighted to announce Georgie as our new National Sales Director. With a strong track record of delivering incredible results in her five years at Seven as Sydney Sales Director and then NSW Sales Director, she is a star performer and I can’t think of anyone better for this role.

“Georgie is an exceptional executive and perfectly placed to lead Australia’s #1 total TV sales team. An inspirational leader, she brings an energetic and driven approach to building best-in-class teams and delivering strong results for our clients. Georgie is passionate about helping brands navigate the evolving media landscape and takes on her new role at an exciting time for Seven and our partners,” he said.

Other changes at Seven include Peter Charles taking on an extra role of head of national independent agencies and direct, and Dan Sinfield assuming the position of NSW sales director.

Nichols said: “With significant changes happening across the industry, this is a transformational time for Seven. As the leader in converged trading across TV and digital video, backed by our exceptional content slate, growth in digital sports rights and market-leading digital product – all soon to be powered by our new trading platform Phoenix – it is an exciting time to be leading our incredible sales team.

“I could not be more excited to be partnering with our agencies and clients in harnessing our assets to help them deliver growth for their businesses in the years ahead.”

Meanwhile, of her move to Mamamia, Harvey said: “I am absolutely thrilled to be joining the team at Mamamia. Jason, Mia, and the team have built an incredible business with an inspiring purpose and an incredible connection with millions of Australian women across multiple platforms. It will be an absolute privilege to go to work every day, being part of such an important and powerful voice in the community, and I am so fortunate to move from one incredible media company to another as they continue to grow.”

Mamamia co-founder and CEO, Jason Lavigne, added: “We are delighted to welcome Nat to Mamamia as our new
chief revenue officer. Her extensive and senior experience in both agency and media, and her deep industry connections, will further our ambitious growth plans, and in turn fuel our purpose, of making the world a better place for women and girls.”

He bid farewell to outgoing CRO, Prentice, saying: “Tony has played a pivotal role in evolving and transforming our now best in class commercial teams, processes and growth, as our revenue mix has changed markedly over the past five years. We extend our warmest thanks to TP for his very significant contribution, and wish him continued success for his next chapter.”


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