ZenithOptimedia retains $81m Reckitt Benckiser
Media agency ZenithOptimedia has held on to one of the largest FMCG brands in Australia retaining the Reckitt Benckiser account, following a recent competitive pitch, Mumbrella can reveal.
Reckitt Benckiser is one of Australia largest advertisers with brands such as Nurofen, Harpic, Durex, Mortein and Aeroguard among their products.
The account, valued by Nielsen at $81m last year, is an important win for ZenithOptimedia which last year lost both the NAB and portions of the News Corp Australia account.
“Reckitts is the fourth largest advertiser in Australia and so a really important client for us given the number of brands they have and the success they have had as a business over the last few years,” Ian Perrin, CEO of ZenithOptimedia, told Mumbrella.
“This is probably the largest pitch in the last couple of years and is a fairly significant win for us as an agency,” he said.
ZenithOptimedia has held Reckitt Benckiser for the last three years and has been given a further three year contract. Other media agencies involved in the pitch were Initiative, Carat and Havas Media.
“We are proud of our work and it was a major contributing factor in why we retained the business, everything from Fundawear for Durex to Mozzie Index for Aeroguard,” said Perrin.
“We have managed to evolve their business into doing some really open and interesting forms of communication,” he said.
Havas Worldwide Australia is the creative agency for Reckitt Benckiser and was not impacted by the media review.
ZenithOptimedia’s other wins this year have been the classified portion of the NSW Government account, Northern Territory Tourism and Parmalat.
Nic Christensen
No omnicom or GroupM agencies in the pitch?
Guess they are happy working with the 2ndgraders
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@Kim maybe those Omnicom/Group M agencies politely declined…
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Congratulations ZO.
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@Kim “LIKE”
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Well done Kim. Any opportunity to bag others….
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Thanks Henry.
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Brilliant work Pez
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Congrats to the team who works so hard on that piece of business every day.
Well done and well deserved
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Kim, nice to see you’re brave enough to put your name to that comment.
Congrats to the RB team, great work.
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Great work ZO, also good news to hear though other channels that more will be sent digitally. Keep up the good work Mel and the team
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Congratulations guys!
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@Kim… suppose you’ve never heard of global conflicts?
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