Zeno Group named Australian comms agency of record for O’Keeffe’s and Gorilla Glue

O’Keeffe’s Hardworking Skincare and The Gorilla Glue Company have chosen Zeno Group as their comms agency of record in Australia.

The announcement:

Zeno Group, the leading global integrated communications agency, has been named communications agency of record in Australia for The Gorilla Glue Company and O’Keeffe’s Hardworking Skincare.

Zeno will implement a comprehensive omnichannel communications strategy to elevate the profiles of Gorilla Glue and O’Keeffe’s Hardworking Skincare in Australia, positioning them as essential, go-to solutions for Australian consumers. Campaigns will focus on educating consumers about each product’s unique benefits and superior performance via targeted earned media outreach, engaging storytelling, and strategic influencer partnerships to foster brand recognition and consumer trust.

Headquartered in Ohio, USA, The Gorilla Glue Company has built an unrivalled reputation for creating strong and versatile premium adhesives, including Gorilla Glue, Gorilla Tape and Gorilla Super Glue. In 2010, the company acquired O’Keeffe’s Skincare. From starting in a kitchen to help one rancher’s dry hands, O’Keeffe’s Working Hands Hand Cream is now the best-selling hand cream in the U.S and the U.K.

Lauren Croall, brand director, Asia Pacific, The Gorilla Glue Company, said, “We are delighted to appoint Zeno Group as our communications partner as we enter a new phase of growth. We believe Zeno’s creative approach and dedication to excellence will help us connect with our consumers in new and meaningful ways, driving growth and brand loyalty.”

“We are proud to partner with The Gorilla Glue Company to advance their authentic, high-quality brands, Gorilla Glue and O’Keeffe’s,” said Sarah Littlefair, Zeno Australia’s managing director. “Our Zeno team is eager to take a bold approach to showcase these landmark products to a wider audience through creative and engaging campaigns.”

Zeno Australia experienced strong growth in 2024 and continues to build on this momentum. In addition to expanding scopes for long-standing clients like Lenovo, Motorola, Veeam and Yorkshire Tea, the Sydney and Melbourne teams were recently honored with PR Awards APAC Best Culture of the Year and Campaign Best Places to Work APAC – Best Employee Engagement.

Source: Zeno Group

Got a tip?

topics Gorilla Glue Lauren Croall O’Keeffe’s Hardworking Skincare The Gorilla Glue Company Zeno Australia Zeno Group

Share Tweet Share