F.Y.I.

Ziff Davis Australia expands tech and B2B commercial teams

Ziff Davis Australia has announced several promotions and hires in its tech and B2B teams.

The announcement:

Ziff Davis Australia, a leading global digital media company in the technology, gaming, entertainment, lifestyle, health & parenting verticals, today announced the expansion of the B2B & Technology business.

This sees the promotion of Lee Besser to Sales Manager: Tech & B2B alongside two new hires in Benjamin Hutton as Account Manager: Tech (previously Allure Media) and Liam McDonald as Sales Executive: B2B (previously Tech Wire Asia).
Lee joined the company in April 2016, and successfully launched the longstanding emedia brand under the banner of Ziff Davis B2B. Prior to this he was based at Ziff Davis UK working across the media division.

Lee Besser said: “After the successful launch of Ziff Davis B2B into the Australian market last year, I’m thrilled to see the team expanding and transforming in line with the demand we’re seeing from our clients. It’s fantastic to have Liam and Ben join the team, bringing with them a wealth of client and market knowledge. The move to combine Ziff Davis’ Tech media and B2B lead generation capabilities echoes the feedback we’ve heard from market and allows us to work on smarter and more efficient solutions for our clients. I’m incredibly excited for the future growth of the team and wider business.”

Commercial Director, Daniel Scott, said: “It’s an intriguing time in the evolution of Ziff Davis. The audience footprint has continued to grow in Australia with a series of acquisitions in the Technology and Health verticals. Ziff Davis works with many of Australia’s largest and most iconic brands, and the announcement of this structure is designed to better meet the marketing needs of our key Tech and B2B clients. With the new team, we are setting up the business to offer clients a unified approach to digital media and lead generation – a specialist approach at scale.”

Source: Media release

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