Zing picks up Nikon

Camera brand Nikon has appointed PR agency Zing to handle its product portfolio.     

The announcement:

Zing will be working with Nikon to raise awareness of its entire product portfolio including its ever-expanding DSLR range, COOLPIX compact collection and portfolio of lenses. Speaking to photographers of all levels from amateur to professional, the campaign will also leverage Nikon’s many associations including their recent partnership with Surf Life Saving Australia.

In addition, it will maximise the Nikon School platform, a series of hands on classes all over Australia taught by Nikon professional photographers and designed to guide photographers of all levels through the vital steps in the digital photography process. Says James Murray, Nikon Australia Sales & Marketing General Manager, “Nikon is a brand with so many rich PR opportunities. We are looking forward to this partnership with Zing and to communicating the many exciting product developments and news that Nikon has to offer.”

Source: Zing press release


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