Mediacom wins Devondale, Danone and Nutricia media
Mediacom has won the consolidated media account for Devondale, Danone and Nutricia.
The announcement:
In a unique industry direction the DEVONDALE, DANONE and NUTRICIA brands have joined together to consolidate media planning & buying arrangements into MediaCom for the Australian and New Zealand markets.
DEVONDALE, owned by Australia’s largest dairy farmer co-operative MURRAY GOULBURN, is a long term client of MediaCom Melbourne. Due to a recent joint venture between DANONE, world’s number one fresh dairy manufacturer, and MURRAY GOULBURN to re-launch the DANONE brand yogurts in Australia, the opportunity arose to partner with NUTRICIA, a subsidiary of DANONE. NUTRICIA is recognised as a leading expert in infant nutrition and is the manufacturer of Karicare Infant Formula and Toddler Supplement across ANZ. With this partnership, the three companies are able to consolidated media services across both Australia and New Zealand. NUTRICIA’s previous agency was OMD Sydney.
Jane Wyatt, Marketing Director, Nutricia said, “This was a well considered and managed pitch process well supported by Kinesis Media, I am delighted with the outcome as MediaCom were stand out winners, demonstrating strong determination and leadership. I am confident in this new partnership for Nutricia, beginning a new Danone/Murray Goulburn internal alignment.”
Patricia Oliva, Marketing Director, Danone MG said, “We are delighted to partner with Murray Goulburn and Nutricia for our media planning & buying. This cooperation will help all of three parties to optimize its media budgets. The confirmation of MediaCom comes after a thoughtful process and we are convinced we selected best media partner for the Danone launch in Australia”
Ashton Francis, Marketing Manager, Retail Brands said, “Murray Goulburn has a very productive long term relationship with MediaCom, and over that time MediaCom has been instrumental in developing some innovative media solutions for the DEVONDALE brand. I believe the consolidation will significantly benefit all four businesses and I look forward to continuing our relationship with MediaCom into the future”
Philip Phelan, Managing Director, MediaCom Melbourne said, “We have had a successful long standing relationship with DEVONDALE and are delighted to build further on this partnership and to have been given the opportunity to help further develop both the DANONE and NUTRICIA brands within Australia and New Zealand.”
This caps off a great year for MediaCom nationally which has won a number of high profile clients including Blackmores, YUM!, IAG, NRMA, Amaysim and Pacific Brands. These wins alongside MG DANONE / NUTRICIA have seen MediaCom increase their billings by over $140m across 2010.
MediaCom will take on MG DANONE / NUTRICIA with immediate effect.
Source: mediacom press release
