Zitcha announces head of data and AI for greater innovation
Retail media platform Zitcha has appointed a new head of data and AI.
Alberto Vergara will take the helm of the platform’s AI innovation plans. He has been tasked with better meeting consumer needs, improving campaign performance, and leveraging AI to ensure audiences and brands are better matched.
The technology expert joins from AI and data science organisation Quantium, where he worked as an engineering lead from June 2022 to April 2025. Prior to that, Vergara spent less than one year at on-demand supermarket business Voly as its head of engineering.
