Zitcha secures VMG Partners funding to expand into America

Retail media platform Zitcha has secured $15 million in funding, led by US investment firm VMG Partners, to accelerate its expansion into North America.

Australian venture capital firm OIF Ventures, which led Zitcha’s seed funding round in 2022, has also participated in the Series A round.

OIF Ventures’ contribution will help Zitcha expand by opening new offices in the US, hiring sales and customer success teams, and addressing the growing demand from retailers and brands for more advanced, data-driven advertising solutions.