Zombie apocalypse to come to BE Festival

Branded Entertainment FestivalThe story of how and why a telco brand commissioned a post-apocalyptic zombie film series is to be revealed at the Festival of Branded Content and Entertainment.

The panel, to include The Monkeys’ executive creative director and partner Micah Walker, director of client services Dan Beaumont and GM, business development of Boost Mobile, Anthony Torr will discuss how they took calculated risks in creating an unconventional zombie film campaign, “Stay Living” and how this was funded and measured.

The three short films give a window into the lives of four young Australians who try to go about their daily business during a zombie outbreak, visiting the supermarket, getting petrol and other mundane activities, based around the communication platform”stay living” which promoted the telco’s unlimited prepaid mobile plans. 

Stay Living zombie films BoostThe films were so graphic that two versions – an adult only, and a censored version of each had to be created. The ‘Stay Living’ campaign centered around the short films, but was also was extended to point-of-sale, social media promotions, DM and sampling. The films were shot in Sydney and directed by The Glue Society’s Matt Devine through Revolver.

The panel will share the role of ATL promotion along with targeted blogger outreach – the films include several Australian Youtube stars with large fan bases, including Louna Maroon and Kimmi Smiles – and the social integration and seeding strategy.
The panel will also share some of the lessons learned, along with the campaign results which demonstrate that a brave decision has delivered exceptional results for the telco.

The festival – consisting of a networking afternoon, conference and awards ceremony, is organised by Mumbrella’s parent company Focal Attractions.

Tickets to the Festival – and the programme – are available via this link.

Senior marketers are eligible for free places at the Festival networking forum on October 2. Those interested should contact Denise Jinks

Festival sessions announced so far include:


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