ABCs: Masterchef magazine hits the big time while rise of Frankie continues

Masterchef magazineMasterchef Magazine has made its sales debut as Australia’s sixth biggest selling monthly title, new figures today reveal.

According to sales data for January to June this year from the Audit Bureau of Circulation, Masterchef sold more than 150,000 copies, propelling it into sixth place in the list of Australia’s biggest titles, ahead of stablemate Delicious. And Masterchef’s eventual circulation may prove to be slightly higher yet, as the News Magazines title launched part of the way through the audit period, meaning its first figure is based on two issues only.  


The importance of the food sector to the Australian magazine market is underlined by the fact that five of the top ten highest circulating magazines are from that sector.

ACP’s Australian Women’s Weekly remains on top with just under half a million sales.

PacMags’ Better Homes & Gardens is some way back in second place, although it did see a 3.5% sales increase.

Frankie magazineMeanwhile, the female-focused fashion and art lifestyle title Frankie, published by Morrison Media, continued its stellar run, with circulation rising by another 43% – the biggest jump of any title for the second set of audit results running.

Despite its recent dramatic jumps in circulation numbers, Frankie has actually been published since 2004.

Frankie’s founding editor is Louise Bannister.

Biggest increases:


Biggest decreases:

Meanwhile, ACP’s Disney Adventures was the worse performer in percentage terms, losing nearly 22% of its circulation compared to the same period during 2009.

News Magazines’ sports title Alpha saw a similar fall. The title has seen significant drops in its sales since News Ltd stopped bundling it with its newspapers.


Magazine circulations:




  1. fibbest
    13 Aug 10
    9:21 am

  2. serious issues for kids magazines!

  3. Clara
    13 Aug 10
    12:21 pm

  4. Go Frankie! Excellent mag.

  5. macsmutterings
    13 Aug 10
    12:23 pm

  6. where does DNA magazine feature I wonder?

  7. Keith
    13 Aug 10
    1:43 pm

  8. If there’s a positive in it all, to be fair to mags they’ve had an onslaught of competitors over the last decade – the internet, ipads, mobiles, pay tv etc, etc, etc and they’ve largely survived and in some instances thrived.

    Sadly for publishers they’re just going to have to work on a case of diminishing returns.

    That said, there are some truly bloody awful mags out there and their demise should come as no shock… Perhaps trying something ‘new’ could help…

  9. JJ
    13 Aug 10
    3:31 pm

  10. Does Yen get audited?
    And what about weekly mags??

  11. Anna
    16 Aug 10
    10:04 am

  12. I would also like to know if YEN is audited, as well as another Next Media title Inside Sport?