Big W launches discount offensive, first major campaign by Saatchi & Saatchi
Big W has released a new price-led campaign in its battle with the discount retailers.
The ad uses the famous ‘Everyone’s a winner baby’ track by Hot Chocolate, and a blue blob made from Big W’s logo.
It sees the old ‘Get it for less’ positioning replaced with ‘Everyone’s a winner with Australia’s lowest prices. Cha-ching.’
It is the first major campaign for the Woolworths-owned brand by Saatchi & Saatchi Sydney, which won the business from Ideaworks in February.
It honestly looked like a Sakata ad until the clothes started popping up.
Good ad, nice retail template for future product low prices, whilst still giving me the good vibes rub off of branding. That music just makes me feel good. Nice work Saatchis.
Simon clearly works at Saatchi’s. What a terrible ad. Sakata reference spot on. Almost as emotionless as Rivers ads. Next.
Looks like it was put together in powerpoint. Awful!