Brit rockers Status Quo perform ‘Down, deeper and down’ for Coles

Coles has released a new three-minute ad on YouTube that features Status Quo performing a reworked version of the British band’s famous ‘Down, deeper and down’ track.

The 1975 hit was the inspiration for the Coles ‘Down, down, prices are down’ jingle introduced last year.

The new ad sees Status Quo perform a track that uses words from both the original and the Coles jingle – while playing guitars in the shape of big red foam hands.

The drummer and keyboard players are also wearing the foam hands made famous by the TV commercials.

Shorter versions are to appear as TV commercials on all major free to air networks, with radio, digital and PR in support.

The ad was created by Ted Horton’s Big Red agency, with media by MB3.

The campaign marks another Coles price-cutting campaign with products such as cheese, fresh Australian lamb and UHT milk prices falling by up to 29%, according to the supermarket.

Coles merchandise director, John Durkan said: “Australian customers are feeling the pinch from a year of rising living costs including energy, healthcare and transport. We know our customers need our help now more than ever and we intend to keep going with new price cuts offering greater savings right across the store.”

27 years ago this week, Status Quo opened Live Aid.

Beneath the Cole ad on YouTube, the copy reads: ‘You know the song and now you can sing along with Status Quo in our extended TV commercial.’

Coles has supplied Mumbrella with the lyrics, for those who’d like to sing along:

VERSE 1: DOWN DOWN 

SAVINGS FOR REAL:

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

WE WANT ALL THE WORLD TO SEE

TO SEE YOU’RE SAVIN’

AND YOUR SAVIN’S FOR REAL

DOWN AND DOWN AND DOWN THEY GO

AGAIN, AGAIN, AGAIN, AGAIN, AGAIN AGAIN, AGAIN

PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, THEY’RE STAYIN’ DOWN

DOWN DOWN, DEEPER AND DOWN

DOWN DOWN, PRICES ARE DOWN

VERSE 2: DOWN DOWN 

COUNT YOUR SAVINGS:

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

WHEN YOU SEE THAT BIG RED HAND

START COUNTIN’ SAVINGS

COUNT ‘EM ON YOUR BIG RED HAND

DOWN AND DOWN AND DOWN THEY GO

AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN

PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, THEY’RE STAYIN’ DOWN

DOWN DOWN, DEEPER AND DOWN

DOWN DOWN, PRICES ARE DOWN

VERSE 3: DOWN DOWN 

NEED A HELPING HAND:

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

WHEN YOU NEED A HELPING HAND

COUNT ON THE SAVINGS

OF THAT COLES BIG RED HAND

DOWN AND DOWN AND DOWN THEY GO

AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN

PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, THEY’RE STAYIN’ DOWN

DOWN DOWN, DEEPER AND DOWN

DOWN DOWN, PRICES ARE DOWN

Comments


  1. Cognitively Dissonant
    11 Jul 12
    8:51 am

  2. I know this is going to get slammed but I bloody love it.

    It’s gone beyond sellout, beyond ironic and into some new realm of meta-advertising.

    It’s post-cannesian.

  3. The Jackal
    11 Jul 12
    9:03 am

  4. When you get to their age I guess as long as there is a nice big cheque you’ll do anything. Love to know how big the cheque was???

  5. AdGrunt
    11 Jul 12
    9:16 am

  6. It grates to the core. But I suspect it’ll work.

  7. John Sharples
    11 Jul 12
    9:23 am

  8. OUTSTANDING!!!!!!
    Very speshul that.
    Heads off to the 80’s….

  9. bob is a rabbit
    11 Jul 12
    9:29 am

  10. This moves beyond cringe-worthy. I had no idea something so absurd was possible. It’s taking the piss out of itself now. I reckon it’ll work.

  11. Circling sharks
    11 Jul 12
    9:35 am

  12. Most likely advertising brethren are going to hate this; I certainly wouldn’t want it in my book. But honestly, middle Australia will lap this shit up in spades. Wollies really is having their arse handed to them at the moment.

    Your move, Droga.

  13. Nic Eldridge
    11 Jul 12
    9:42 am

  14. I wanted to hate this but it is done with just the right amount of tongue in cheek piss-taking that it works.

    I could also think of worse songs to be stuck in my head for the rest of the day.

  15. Bubbleboy
    11 Jul 12
    9:43 am

  16. Is that Mr Horton playing the head banging roadie?

  17. Danon
    11 Jul 12
    9:45 am

  18. Good fun even if 90% of under 35s fail to recognise the Quo.

  19. Tom T
    11 Jul 12
    9:48 am

  20. I’m so conflicted between the huge sell out form Status Quo, and it being simply a great song!

    So much less annoying that the jingle.

  21. Dan
    11 Jul 12
    10:10 am

  22. No creative & production credits supplied – there’s a surprise.

  23. Hats off to Horton
    11 Jul 12
    10:17 am

  24. That’s bloody brilliant.

  25. Groucho
    11 Jul 12
    10:18 am

  26. I know where I would like to put the big red hand (and it’s not in the big red car)

  27. Surin
    11 Jul 12
    10:20 am

  28. Bad enough to be good enough!!

  29. dan
    11 Jul 12
    10:32 am

  30. this is so cringe worthy bad that i actually think its good…firth time ive said that in a long time

  31. The Fence
    11 Jul 12
    11:29 am

  32. Did anyone notice how tight these guys are? Way tighter than version on the ad. I like.
    And really want one of those guitars!

  33. Offal Spokesperson
    11 Jul 12
    11:31 am

  34. Truly..marketing genius.

    Simple, effective and WILL work for the client.

  35. Simon
    11 Jul 12
    11:36 am

  36. These people must be stopped….!

  37. Kate Richardson
    11 Jul 12
    11:37 am

  38. So bad it’s brilliant. And it made me smile.

  39. Mark Simkins
    11 Jul 12
    11:40 am

  40. Well done TRed!

  41. Justin D
    11 Jul 12
    11:40 am

  42. Status Who? Gen Y says no. Gen X Audience will probably love it though.

  43. Ricki
    11 Jul 12
    11:43 am

  44. “Saving is never annoying”
    “He’s right”

    Love it.

  45. Justin D
    11 Jul 12
    11:45 am

  46. …I imagine coles paid Status Quo for their original use of the Tune in those annoying commercials? If not Coles might have a ridiculous
    ‘Kookaburra’ Case on their hands care of Quo lawyers lol.

  47. Abe
    11 Jul 12
    11:52 am

  48. This is a classic! So bad, it’s actually good!

    Wonder how much SQ got paid?

  49. thisisme
    11 Jul 12
    11:58 am

  50. I really LOVE this!!! Score Coles. Cheeky. BTW kudso for using Abbey Road Studio 2

  51. Dennis Stojanovski
    11 Jul 12
    12:00 pm

  52. Coles are good at challenging The Status Quo:-)

    Where do you get one of those hand made Coles guitars from???

  53. Gen X'er
    11 Jul 12
    12:14 pm

  54. Agree on the Gen X comment – I love it! Poor IGA – that little red padlock we saw yesterday is already a distant memory.

  55. Kev
    11 Jul 12
    12:16 pm

  56. I once heard my mum singing ‘down down prices are down’ while she was cooking in the kitchen……now they’re bringing it back. nooooooo!!!!!!

  57. Tony Bee
    11 Jul 12
    12:17 pm

  58. It could have been worse … they could have done “Roll over, lay down (and let me in)”.

  59. Rodney A Smith
    11 Jul 12
    12:23 pm

  60. I hate it. Give us a break Coles. Save the money and spend it paying your suppliers a fair price. It’s just a pain!

  61. Anon
    11 Jul 12
    12:24 pm

  62. Next Kiss will come out singing “we’re the fresh food people”

  63. Tim
    11 Jul 12
    12:24 pm

  64. I noticed this is shot in THE Abbey Road Studios.
    Proving that absolutely anything recorded there comes out brilliantly.
    Love it.

  65. Not down on it
    11 Jul 12
    12:32 pm

  66. Genius.

    Tongues firmly in cheek rather than heads right up their arses.

  67. Doug
    11 Jul 12
    12:33 pm

  68. Got to admit… it is so bad, it is great.
    But… British boss. British staff. British marketing plan. British comedian. British band. British location. British crew too?
    How about spending production money somewhere else… say…. i dunno… AUSTRALIA!

  69. Macsmutterings
    11 Jul 12
    12:40 pm

  70. Oh dear… I love it played it twice in succession

  71. Con Frantzeskos (@ConFrantzeskos)
    11 Jul 12
    12:57 pm

  72. Bloody brilliant use of a distinctive brand asset – Big Red have turned the big red hand into the Nike “Swoosh” of Australian advertising.

    I liked the digital integration tag at the end, too.

    Well done.

  73. Cognitively Dissonant
    11 Jul 12
    2:12 pm

  74. http://www.theage.com.au/natio.....21uyh.html

    Do you reckon this is part of the campaign?

    Big Red taking BTL integrated to the next level.

    “Stood down, workers stood down. Stood down, workers stood down.”

  75. RatsRepus
    11 Jul 12
    2:19 pm

  76. I was starving till I saw this… Not so now… And I was at Live Aid.

  77. Kerry
    11 Jul 12
    3:02 pm

  78. Lighten up – it’s fantastic and is better than most of the dross i’m forced to sit through on FTA. Do wish i could be like everyone here though and work in an agency that makes the best ads ever in the whole wide world and personally sit on International Jury Panels…

  79. Gen X
    11 Jul 12
    3:04 pm

  80. So, I’m British, I’m Gen X and I will do everything in my power to avoid Coles from this day forth.

    THERE IS NO SUCH THING AS “SO BAD IT’S GOOD”.

  81. Eric A Blair
    11 Jul 12
    3:09 pm

  82. You want to hate it but you just can’t when you see the lads laughing (even with tongues planted in cheeks) at the price they are being paid.

    Classic.

    Lets see how far Coles can push the cheese. Good on them for doing something so straightforward it might just work.

  83. Flowerchild
    11 Jul 12
    3:36 pm

  84. Genius.
    Prices are down.
    I get it.

  85. aktiongirl
    11 Jul 12
    3:37 pm

  86. NNNNNNNOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!! I”m not even going to watch it …. so they can’t count me as a hit on You Tube.

  87. Laz
    11 Jul 12
    4:08 pm

  88. I used to love Status Quo, but I reckon they’ve sold out now! :)
    (there must be a bloody big “geo Block” clause in the contract)

  89. Tom C
    11 Jul 12
    5:25 pm

  90. I guess the studio had ramps so they could get the band’s wheelchairs in.

  91. Josh
    11 Jul 12
    6:34 pm

  92. Coulda been worse… I thought it was Harry Vanda and George Young at first. Thank god they’ve left our bands alone.

  93. Cognitively Dissonant
    11 Jul 12
    6:57 pm

  94. @Josh

    Dammit! Don’t give them any ideas. “Friday on my mind” because that’s special sale day at Harvey Norman.

  95. Dave May
    11 Jul 12
    7:25 pm

  96. I love it.

    simple. fun. memorable. engaging.

    Compare it to the mindless, self-indulgent, tourism vic wannabe turgid stuff that droga are doing for woolworth.

    Hats off to Ted. And Coles. Love it. Love it.

  97. John
    11 Jul 12
    9:56 pm

  98. What I am impressed with is the agencies BTL strategy of positive comments on Mumbrella. It’s like the Trolls have drunk the 29% cheaper Kool Aid.

  99. lars ulrich
    12 Jul 12
    8:18 am

  100. have hated a lot of the recent coles stuff (no added hormones) but this is fantastic.

  101. This is Oz?
    12 Jul 12
    9:14 am

  102. I agree with other comments. How many people will watch this not knowing who Status Quo are?

    Having said that, could this ad steer a resurgence for the mighty “Quo” in Oz?

    Finally, has this ad been made by Poms fir Poms?

  103. This is Oz?
    12 Jul 12
    9:15 am

  104. “for”

  105. Hmmmm...
    12 Jul 12
    10:20 am

  106. ‘so bad it’s good’ is the refuge of the stupid and the lazy.

  107. Kris10
    12 Jul 12
    11:57 am

  108. “Cos we are loving in a material world”. I think it’s nice to see the Quo rather than just hearing their song ripped off by muzak as in Coles’ earlier jingle.
    Seeing them perform it just helps you realise that they’re getting paid for it – as they should.
    Rock on Quo!

  109. Judging by the comments above...
    12 Jul 12
    11:58 am

  110. Obviously Ted likes it

  111. Ubermich
    12 Jul 12
    1:00 pm

  112. I didn’t know who that band was. But it was obvious they were “someone” major. I watched with a wry smile after months of deploring earlier Coles “down, down” ads.Very cool.

  113. Michael Wilkins
    12 Jul 12
    1:46 pm

  114. Heard it yesterday in Coles. Love it and the cardboard guitars. Quo are able to take the you know what out of themeselves so good luck to them.Any group that produces a record called In Search Of The Fourth Cord deserves congratulating.
    Cheers boys and keep on rocking.
    Wilquo

  115. Richard Moss
    12 Jul 12
    4:21 pm

  116. Yeh it’s good init ?

    Foreign Aldi cops it for imported goods, while Aussie Coles imports Dawn and Status Quo to do the ads.

    Gotter ave the Brits in there son or it just don’t work do it?

  117. god
    12 Jul 12
    10:29 pm

  118. The only people who could say this is in any way good are people who are somehow involved with its creation. Utter poop. A pox on all their houses.

  119. This is Oz?
    13 Jul 12
    2:14 pm

  120. Good point Richard Moss (comment 58.) Dawn French (English) and now Status Quo (English).

    Perhaps the agency could bring over Dale Winton for the trifecta?

    Why English for an Aussie supermarket ad? Does Aussie not work? Or is there some science behind this decision? I would be interested to know..?

  121. jules
    14 Jul 12
    9:53 pm

  122. So when radio stations like 2WS play this 3 minute spot on-air, does it count as music content or commercial content. Get enough of this garbage produced and radio stations can just play commercials 60 minutes every hour. Absolutely disgusting!!! -why shouldn’t it be pulled off air?

  123. Peter A
    16 Jul 12
    12:12 pm

  124. Saw it for the first time on the weekend upon arriving back in Sydney after a holiday. Love this Ad! Everything that is so wrong about it, is so right about it.

    Absolutely no doubt this ad will do its job. I must also say, following on from Dawn French, more Brits advertising Coles?? Who’s heading Coles marketing these days…. A Brit?

  125. Les
    16 Jul 12
    7:31 pm

  126. I didn’t see Alan Lancaster there ???

  127. Stretchy
    19 Jul 12
    2:49 pm

  128. This is an absolute trainwreck of a song.
    Surely this is the work of the devil.
    When this song came on in Coles, I heard “down down, prices are down” over and over again. It just wouldn’t stop! At first, I thought the needle on the record kept skipping, but then I remembered Coles isn’t a nightclub, and they don’t play vinyl. I immediately dropped all my items and ran out the door without buying anything. I couldn’t bear standing in line and have to listen to another second of it.

  129. Tony
    22 Jul 12
    7:30 pm

  130. I have burnt my Status Quo collection. The shame, the shame….

  131. Goodone
    23 Jul 12
    5:36 pm

  132. So, are middle Australia really as f”in stupid as we think they are?

  133. Quo Vadis
    25 Jul 12
    11:28 pm

  134. Just curious how much the boys earned for doing this? What ever it was, Coles have got great value from the Quo!!!! Well done Lads