Clemenger scoops Grand Prix at ADMA awards
Clemenger BBDO Proximity was the big winner at tonight’s ADMA Awards, scooping four awards including the Grand Prix for its Four’N Twenty Magic Salad Plate campaign.
Cummins Nitro also cleaned up, taking home three gongs for its highly acclaimed Best Job in the World campaign for Tourism Queensland. It was awarded the David Ogilvy Creative Award as well as three golds. It comes just a week after it won two Gold Pencils at AWARD Awards.
Clemenger’s other gongs for its Four’N Twenty campaign consisted of two golds and the Lester Wunderman Effectiveness Award.
Whybin\TBWA\Tequila was awarded the Australia Post Winged Messenger Award for its Nissan Take the Wheel campaign.
In other awards, George Patterson Y&R Melbourne received a gold for the Spring Valley Energy Totem website, while M&C Saatchi/Mark also won gold for its Throw Us a Bone mobile campaign for The Sydney Dogs and Cats Home.
The Guthy-Renker Direct Marketer of the Year went to Westpac’s Nick Adams and Young Direct Marketer of the Year was awarded to Scott Woodhouse of In-tellinc.
2009 ADMA Awards Winners:
Pinnacle Awards
ADMA Awards Grand Prix:
Magic Salad Plate, Clemenger BBDO Proximity, Four’N Twenty
David Ogilvy Creative Award:
Best Job in the World, CumminsNitro, Tourism Queensland
Lester Wunderman Effectiveness Award:
Magic Salad Plate, Clemenger BBDO Proximity, Four’N Twenty
Australia Post Winged Messenger Award:
Take The Wheel, Nissan Australia, Whybin\TBWA\Tequila
Awards for Excellence
Young Direct Marketer of the Year: Scott Woodhouse, In-tellinc
Guthy-Renker Direct Marketer of the Year: Nick Adams, Westpac
Effectiveness Awards
Automotive:
(BRONZE)
Audi Q5 5EARCH DM, Audi Australia, RAPP Sydney
(SILVER)
Let’s Talk, Mercedes-Benz Australia, Clemenger BBDO Proximity Melbourne
(BRONZE)
Mazda3 Pre-launch, Mazda Australia, Simon Richards
(BRONZE)
GETUR7C Campaign, Personalised Plates Queensland, CumminsNitro
(BRONZE)
Tool of trade, Ford Motor Company of Australia, Wunderman
Business & Domestic Products & Services:
(BRONZE)
Arrow, Secure Parking, Salmat Direct HQ
(BRONZE)
‘yes’ Coach, Optus, M&C Saatchi/Mark
Direct Response Sales:
(BRONZE)
André Rieu, AUSTAR /MAIN EVENT Channel, RAPP Sydney
(BRONZE)
Ultimate Traveller campaign, The Sydney Morning Herald, smh.com.au
Information Technologies:
(BRONZE)
Proof Pack, Fuji Xerox, MercerBell
(SILVER)
Tape Recorder, Optus, M&C Saatchi/Mark
(BRONZE)
TenGrandisBuriedHere, Microsoft, Wunderman Sydney
(BRONZE)
USB Stick, IBM, Ogilvy & Mather
Lending & Credit:
(BRONZE)
Grant 09, Queensland Teachers’ Credit Union, Junior
(BRONZE)
Master The Art Of Can-Do, National Australia Bank, Clemenger BBDO Proximity
Not-For-Profit:
(BRONZE)
GetUp!, Censordyne, FNUKY
(SILVER)
CEO Sleepout – Rise to the Challenge, St Vincent de Paul Society, Clemenger Proximity/BBDO
(BRONZE)
Empty Christmas Present, RSPCA WA, 303 Group
(BRONZE)
Project Guardian Angel, RSPCA NSW, The Campaign Palace
(SILVER)
Tomorrow Can Be Different, St Vincent de Paul Society, Clemenger Proximity/BBDO
(BRONZE)
Word Wall, Smith Family, BMF
Pharmaceutical & Personal Care:
(SILVER)
A Macular Spectacular, Novartis, Ward 6
(BRONZE)
Transitions Lenses – See the difference, Laubman & Pank, Lavender*
Retail & Packaged Goods:
(SILVER)
Apprentice Campaign, Bakers Delight, Simon Richards
(GOLD)
Magic Salad Plate, Four’N Twenty, Clemenger BBDO Proximity Melbourne
(BRONZE)
The Quantum Code, Sony Australia Limited, Euro RSCG Australia
Savings, Insurance & Investment:
(SILVER)
Blanking, Suncorp Bank, George Patterson Y&R
(BRONZE)
No Ordinary Club, Ambulance Victoria, RAPP Melbourne
(BRONZE)
Pi Create Your Own Planet, Commonwealth Bank of Australia, BMF
Telecommunications:
(BRONZE)
Timeless, Optus, M&C Saatchi Sydney
Travel & Entertainment:
(BRONZE)
Australia’s Biggest Cruise Sale, Carnival Australia, BMF
(BRONZE)
Pub With No Sport, AUSTAR, RAPP Sydney
(GOLD)
The Best Job in the World, Tourism Queensland, CumminsNitro
(BRONZE)
Velocity Galactic Campaign, Velocity Rewards, CumminsNitro
Data Driven Direct Marketing:
(BRONZE)
Full, Weight Watchers, BMF
(BRONZE)
Swoon, Optus, Mark/M&C Saatchi
Customer Relationship Marketing:
(BRONZE)
Thx, Telstra
(BRONZE)
Frequent Blood Donors Save More Lives, Australian Red Cross Blood Service
(SILVER)
The Priceline Clubcard Loyalty Journey, Priceline, GlobalRed
(SILVER)
1/4 of Australia Engaged In Under A Year, Woolworths, Mark
Creative Awards
Art Direction:
(SILVER)
AWARD Call for Entries, AWARD, DDB Sydney
(BRONZE)
Optus Cirque de Soleil Website, Optus, M&C Saatchi/Mark
(BRONZE)
Reduce the Badness, Simply Energy, Clemenger BBDO Proximity Melbourne
Broadcast:
(BRONZE)
Replace Everything, Freedom, M&C Saatchi
Copywriting:
(SILVER)
AWARD Call for Entries, AWARD, DDB Sydney
(BRONZE)
Less Stingy, Commonwealth Bank of Australia, BMF
Digital Direct Response Advertising:
(BRONZE)
InFAMOUS Takeover, Sony PlayStation, WHYBIN\TBWA\TEQUILA
Digital Innovation:
(SILVER)
Smirnoff Secret Party, Diageo, The Marketing Store
(BRONZE)
Throw Us A Bone, Sydney Dogs and Cats Home, M&C Saatchi/Mark
Dimensional Mail:
(SILVER)
Invisibility Suit, The Wayside Chapel, M&C Saatchi/Mark
(BRONZE)
Slurpee Tee Cup, 7 – Eleven, Leo Burnett Melbourne
(BRONZE)
Tape Recorder, Optus, M&C Saatchi/Mark
(BRONZE)
Two Up, AUSTAR, RAPP Sydney
Integrated Campaigns:
(BRONZE)
6 Beers of Separation, Lion Nathan, BMF
(BRONZE)
Primal Instinct, Unilever, Soap Creative & Universal McCann
(BRONZE)
Tasmania – Bigger Than Australia, Tourism Tasmania, Leo Burnett
(GOLD)
The Best Job in the World, Tourism Queensland, CumminsNitro
(GOLD)
Magic Salad Plate, Four’N Twenty, Clemenger BBDO Proximity Melbourne
(SILVER)
Tomorrow Can Be Different, St Vincent de Paul Society, Clemenger Proximity/BBDO
Large Direct Mail:
(BRONZE)
Hot Pies, Home Hardware, CHE
(BRONZE)
Lousy Pen, Commonwealth Bank of Australia, BMF
(SILVER)
Take The Wheel, Nissan Australia, Whybin\TBWA\Tequila
(BRONZE)
The Art Of Perfecting Your Signature, Commonwealth Bank of Australia, BMF
Mobile and Wireless:
(BRONZE)
The Quantum Code, Sony Australia Limited, Euro RSCG Australia
(GOLD)
Throw Us A Bone, Sydney Dogs and Cats Home, M&C Saatchi/Mark
Other Digital DM:
(SILVER)
Smirnoff Secret Party, Diageo, The Marketing Store
Out of home:
(SILVER)
The Longer They’re Here…, Youth Off The Streets, Lavender*
(BRONZE)
I Spy Levi’s, Levi’s, Host
(SILVER)
Make Yourself Beautiful, WSPA, Clemenger BBDO Proximity Melbourne
(BRONZE)
Magic Salad Plate, Four’N Twenty, Clemenger BBDO Proximity Melbourne
Press and print:
(BRONZE)
Jack and Jill, Children’s Cancer Institute Australia, OgilvyOne Sydney
Single Medium Campaigns:
(BRONZE)
Out-trade Trevor, Westpac Institutional Banking, Lavender*
(BRONZE)
Reduce The Badness, Simply Energy, Clemenger BBDO Proximity Melbourne
(BRONZE)
Replace Everything, Freedom, M&C Saatchi/Mark
(SILVER)
Team Dry, Fosters Australia, Clemenger BBDO Proximity Melbourne
(BRONZE)
Twisted Tales, Children’s Cancer Institute Australia, OgilvyOne Sydney
Social Media Platforms:
(SILVER)
I Spy Levi’s, Levi’s, Host
(BRONZE)
Photochains, Canon, Leo Burnett
(SILVER)
The Best Job In The World, Tourism Queensland, CumminsNitro
Standard Direct Mail:
(BRONZE)
Pass the Parce, Oz Child, Clemenger BBDO Proximity Melbourne
(BRONZE)
Sardine Tin, Nissan Australia, Whybin\TBWA\Tequila
(BRONZE)
Transitions Lenses – “See the difference”, Laubman & Pank, Lavender*
Website:
(BRONZE)
Energy Totem, Spring Valley/Schweppes, George Patterson Y&R Melbourne
(BRONZE)
Picnic Wrestling, Cadbury, George Paterson Y&R
(SILVER)
Sensibles, Schweppes, George Patterson Y&R Melbourne
(BRONZE)
Sports Slurping, 7 – Eleven, Leo Burnett Melbourne
(BRONZE)
Whale Song, Optus, M&C Saatchi Sydney
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
ADMA Awards
best job in the world
Clemenger BBDO Proximity
Cummins Nitro
direct marketing
Four'N Twenty
Tourism Queensland
That’s it, I’m buying Clemenger Shares. They’re currently holding more metal than OzMinerals.
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HUGE after party fail. The most boring adma awards yet.
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Lots of love in the room, but really badly organised.
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Anna and 8:07 must be a couple of whinging poms. It was actually the smoothest adma awards ever. Kenny was brilliant and the dinner/party was great. Get some friends next time. You might enjoy yourself more.
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