Council for the Arts launches promo video featuring new art of “Pogoism”
Australia Council for the Arts has launched an online promotional video aimed at encouraging people to contribute to the arts, with an ad featuring a new form of art called “Pogoism” – painting with pogo sticks.
The campaign, created by Cabana Boys, features two people hopping around on pogo sticks over a large canvass placed on the ground. They are shown using the sticks like paint brushes to create a picture.
It promo video features the tagline: “Get your arts career off the ground.”
Australia Council for the Arts is the Australian Government’s arts funding and advisory body which supports the ongoing development of the arts sector.
The body provides more than $158m in funding for arts organisations and individual artists across the country each year.
Cabana Boys, a start up agency, last year launched a DM campaign which saw it send out a coconut stamped with the website address YouveBeenHit.com.au. The site tells the story of the agency which was set up by Stuart Ghent and Nik Robinson.
Credits
- Client: Australia Council for the Arts
- Creative Agency: Cabana Boys
- Creative Directors: Nik Robinson & Stuart Ghent
- Production Company: Candy Land
- Director: Briony Forbes
- Producer: Nici Adams
- DOP: Emilio Abbonizio
- Social Marketing: Zing
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Wicked idea, great viral.
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I just knew the Cabana boys were going to come up with some great work the minute I saw the initial press release about their launch. Well done.
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Thank God for time-lapse photography. Looks like the pattern in the cement after my dog walked through it.
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I dont get this.
Apparently people in advertising like this kinda stuff, but I doubt normal punters do.
I got bored after about 10 seconds.
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I like the idea, but the actual picture on the canvas didnt turn out that great
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… and tidy too. The use of black plastic to catch any mess was a nice touch.
Great spot!
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At the risk of infuriating some readers further I have a little more to add.
A great example of what I’m trying to say can be found in Mumbrella in the News section. The piece highlighting Cabana Boys’ clever Arts Council viral ad illustrates my point.
1. Branding is left until right at the very end. Most free to air TVCs have branding all the way through.
2. The shooting, while done by Briony Forbes, one of the best in the business, is restrained and far from slick.
3. And finally the whole thing is an ‘event’ that lasts two whole minutes.
Try selling that to Coke (or nearly any marketer who is paying for the media) as a TV spot and see long the meeting lasts.
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Comment above entered in error. Relates to the Coke story in Opinions section. Sorry about that.
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It actually reminds me of that really old carpet ad, where a man tries to paint the carpet with cans of paint and his body…
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Ummm … Matthew … that man would be Pro Hart. Probably not your everyday Aussie.
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thanks John!
I’ve just found it on youtube
https://www.youtube.com/watch?v=8qb4n8yc2so
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boy they must’ve been puffed
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Tony – don’t you mean the coke story – what you wrote! Accidental me thinks not.
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Love it!!! looks like a dancer to me, not sure re comment above about the image not looking anything special.
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