Fake it ‘til you make it…as a creative technologist
In a piece that first 
appeared in Encore, James Bush, creative technology director at M&C Saatchi Sydney, tells us how to do his job.
What does a creative technologist do?
The million dollar question. To be honest, my answer is always different which is the best way to describe my job. Basically, I’m free to experiment and explore with technology and get to think up really creative ways to apply it.
What skills do you need to be good at the job?
Be inquisitive and ambitious. Say yes, not no. Believe the impossible is possible. Enjoy playing with technology. Be a good communicator and trust your instinct.
You have to want to be able to do something that hasn’t been done before, be that something fun and simple like a Chrome extension or something large and complex, like a real-time multiple-camera shoot feeding into a YouTube gadget.
Who are the people you work closest with?
Generally, creative teams. We spend a lot of time brainstorming ideas and thinking up ways to bring projects to life. I spend a lot of time with all departments from strategy, social, PR, developers to the CEO. It ensures that no day is the same and I’m constantly kept on my toes.
