Film Ink gets The Shining treatment

Tim Burrowes

April 30, 2013 10:49

Movie title Film Ink has created a shot-for-shot remake of a key scene from Stanley Kubrick horror film The Shining in an ad to run on SBS World Movies and at Film Festivals.

The video remakes the scene where the child at the centre of the film scrawls “Redrum” on the door, which reverses in the mirror as “murder”.

In this case, the reversed message is “Knimlif”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising SBS The Shining World Movies

2 COMMENTS

Pete from Sydney 30 Apr 13

me likey

User ID not verified.

Dean 30 Apr 13

On first glance I thought it said MILF.

User ID not verified.

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Film Ink gets The Shining treatment

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