Fox Sports launches new A League campaign
Fox Sports has launched a new marketing campaign to promote the upcoming Hyundai A League season.
Shot at various locations across Australia, the campaign ‘A Time to Shine’, created by Disciple, showcases some of A League’s biggest stars.
Fox Sports CEO Patrick Delany said the campaign, which in the last few days has amassed more than 50,000 views on Youtube, was about showcasing the A League’s skilfulness and showmanship while also having some fun.
“We just really wanted to shake it up, and say these guys are really very skilful and when you go to the game they are showmen. But more than anything else you go to the game to have fun, we play sport to have fun, when we watch sport we have fun and at Fox Sports we’re representing the fans, let’s have fun,” Delany told Mumbrella.
Delany said Fox Sports is “very happy” with Disciple’s ad which took the brief of skilfulness, showmanship and fun quite literally.
Disciple oversaw the ad’s production which was completed in-house at Fox Sports.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Magic! Congrats to the team behind this.
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This is surprisingly really good.
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Like it. Even Bozza’s hair hat comes across well in this.
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sensational, well done fox sports
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I never know what’s worse with these things. An ad made in-house by a client, or the astroturfing that clearly accompanies it.
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