Leo Burnett Melbourne collect ‘fun facts’ to promote Seek Learning

Leo Burnett Melbourne’s new campaign for Seek Learning uses trivia and a variety of ‘fun-facts’ to promote the company’s self-educational courses.

‘The Learnings from Seek Learning’ campaign brings together a collection of ‘bite-sized’ facts to help promote the courses offered by Seek Learning.

Leo Burnett executive creative director Jason Williams said: “Learning is the DNA of the brand and this new platform positions the brand as a knowledge-centre, and highlights Seek Learning consultants as the go-to experts for people interesting in learning more.”

The campaign is supported by The Most Interesting Competition Ever, a promotion in which audiences can submit their own “learning” in a bid to win a prize.

The campaign will be run on radio and online over the coming weeks.

Client: SEEK Learning

  • Marketing Manager: Jenny Dickson
  • Brand Manager: Mitchell Lawson
  • Digital Marketing Manager: Andrea Denham
  • Brand Marketing Coordinator: Jason Ball

Agency: Leo Burnett Melbourne

  • Executive Creative Director: Jason Williams
  • Creative Director: Andrew Woodhead
  • Digital Creative: Edward Heckes
  • Digital Creative: Daniel Sparkes
  • Senior Broadcast Producer: Cinnamon Darvall
  • Junior Broadcast Producer: Maria Borowski
  • Digital Executive Producer: Nicole Ross
  • Group Account Director: Ari Sztal
  • Digital Account Executive: Adam Jaffrey

Production Company: KOJO

  • Director: Sam Wark
  • Executive Producer: Emily Green
  • Producer: Alana Teasdale
  • Offline Editor: Gary Woodyard
  • Colourist: Fergus Hally
  • Graphics: James Boorman
  • Sound Production: Gusto Music

Media Agency: MediaCom

  • Client Communication Planning Director : Roger Lintzeris
  • Digital Implementation Planning & Investment: Jonathan Provost
  • Client Communications Planning Director: Rob Dickens



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