Leo Burnett Melbourne collect ‘fun facts’ to promote Seek Learning
Leo Burnett Melbourne’s new campaign for Seek Learning uses trivia and a variety of ‘fun-facts’ to promote the company’s self-educational courses.
‘The Learnings from Seek Learning’ campaign brings together a collection of ‘bite-sized’ facts to help promote the courses offered by Seek Learning.
Leo Burnett executive creative director Jason Williams said: “Learning is the DNA of the brand and this new platform positions the brand as a knowledge-centre, and highlights Seek Learning consultants as the go-to experts for people interesting in learning more.”
https://www.youtube.com/watch?v=ddiU9dyzDNk
The campaign is supported by The Most Interesting Competition Ever, a promotion in which audiences can submit their own “learning” in a bid to win a prize.
The campaign will be run on radio and online over the coming weeks.
https://www.youtube.com/watch?v=QMdRBn4Gp1k
https://www.youtube.com/watch?v=9Bm9x93JZds
https://www.youtube.com/watch?v=LoOqU2FuowM
https://www.youtube.com/watch?v=EHa06QB3nsM
Credits:
Client: SEEK Learning
- Marketing Manager: Jenny Dickson
- Brand Manager: Mitchell Lawson
- Digital Marketing Manager: Andrea Denham
- Brand Marketing Coordinator: Jason Ball
Agency: Leo Burnett Melbourne
- Executive Creative Director: Jason Williams
- Creative Director: Andrew Woodhead
- Digital Creative: Edward Heckes
- Digital Creative: Daniel Sparkes
- Senior Broadcast Producer: Cinnamon Darvall
- Junior Broadcast Producer: Maria Borowski
- Digital Executive Producer: Nicole Ross
- Group Account Director: Ari Sztal
- Digital Account Executive: Adam Jaffrey
Production Company: KOJO
- Director: Sam Wark
- Executive Producer: Emily Green
- Producer: Alana Teasdale
- Offline Editor: Gary Woodyard
- Colourist: Fergus Hally
- Graphics: James Boorman
- Sound Production: Gusto Music
Media Agency: MediaCom
- Client Communication Planning Director : Roger Lintzeris
- Digital Implementation Planning & Investment: Jonathan Provost
- Client Communications Planning Director: Rob Dickens
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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