F.Y.I.

Hot Wheels to launch 3D race display in Sydney

March 1, 2011 12:12

Toy car brand Hot Wheels is to create a major experiential event in Sydney with a #D mapping lightshow extravaganza created by agency Muse at Circular Quay.

the announcement:

Tuesday March 1st 2011 : Hot Wheels™ is set to light up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House on Thursday March 10. In a spine tingling show, the notorious Hot Wheels™ Skull Racers will shatter the facade of Customs House as they compete in the ultimate speed racing battle.

Brought to life by international digital production agency Muse, the projection features footage of the world’s fastest toy vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, will be kept on the edge of their seats as the racers smash their way through one of Sydney’s most historic buildings.

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