Lego’s forest pops up in the outback
Lego has uprooted its pop-up forest and transplanted it in the outback.
The experiential campaign, part of a wider effort to mark the brand’s 50th year in Australia, first materialised in Sydney’s Martin Place in April.
The Lego forest, made from 15 four-metre high trees, will appear on the red dust plains of Broken Hill in New South Wales from 2 to 12 July.
The agencies behind the campaign were One Green Bean and Host.
Is this another OGB creation?
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Lovely work
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Love it.
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Was this built in Chrome?
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I say this is extremely brave!
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