Lego’s forest pops up in the outback

Lego has uprooted its pop-up forest and transplanted it in the outback.

The experiential campaign, part of a wider effort to mark the brand’s 50th year in Australia, first materialised in Sydney’s Martin Place in April.

The Lego forest, made from 15 four-metre high trees, will appear on the red dust plains of Broken Hill in New South Wales from 2 to 12 July.

The agencies behind the campaign were One Green Bean and Host.


  1. Experiencegirl
    2 Jul 12
    11:40 am

  2. Is this another OGB creation?

  3. Melanie King
    2 Jul 12
    12:29 pm

  4. Lovely work

  5. Louise
    3 Jul 12
    11:32 am

  6. Love it.

  7. James
    3 Jul 12
    11:52 am

  8. Was this built in Chrome?

  9. Karen
    5 Jul 12
    11:41 am

  10. I say this is extremely brave!