Honda has launched a new ad to promote the aerodynamic qualities of the new Civic Hatch.
Created by DraftFCB Melbourne, the ad features a man slowed down by a parachute on his back.
Honda Australia marketing manager, Kevin Lillie, noted: “With the Civic Hatch, Honda has created an incredibly stylish solution to wind resistance. In conjunction with Draftfcb, we have created a TV spot that talks about it in a similarly stylish way. And a big thank you has to go to The Sweet Shop and FuelVFX, in particular, who helped create such a magical world.”
The ad breaks this week, and is supported with online and magazine executions.
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Credits:
- Senior Marketing Manager Honda: Kevin Lillie
- Advertising Manager Honda: Jason Miller
- Assistant Advertising Manager Honda: Melissa Altarelli
- Creative Director: Mat Garbutt
- Agency Producer: Lisa Ramsey
- Art Director: Steve Clarke
- Copywriter: Josh Armstrong
- Directors: TWiN
- Production Company: The Sweet Shop
- Post Production: FuelVFX