Honda Civic Hatch: makes every drive a breeze

Honda has launched a new ad to promote the aerodynamic qualities of the new Civic Hatch.

Created by DraftFCB Melbourne, the ad features a man slowed down by a parachute on his back.

Honda Australia marketing manager, Kevin Lillie, noted: “With the Civic Hatch, Honda has created an incredibly stylish solution to wind resistance. In conjunction with Draftfcb, we have created a TV spot that talks about it in a similarly stylish way. And a big thank you has to go to The Sweet Shop and FuelVFX, in particular, who helped create such a magical world.”

The ad breaks this week, and is supported with online and magazine executions.


    • Senior Marketing Manager Honda: Kevin Lillie
    • Advertising Manager Honda: Jason Miller
    • Assistant Advertising Manager Honda: Melissa Altarelli
    • Creative Director: Mat Garbutt
    • Agency Producer: Lisa Ramsey
    • Art Director: Steve Clarke
    • Copywriter: Josh Armstrong
    • Directors: TWiN
    • Production Company: The Sweet Shop
    • Post Production: FuelVFX

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