Lleyton Hewitt looks at life after retirement in new Industry Super Funds content series

January 19, 2016 4:24

Retiring Australian tennis champion Lleyton Hewitt will mark his final grand slam tournament with a long-form content campaign for Industry Super Funds, letting viewers into his home and talking about life after retirement.

The campaign was created by Ensemble to be used as native content by Seven in a similar way to Jacobs Creek’s content series over previous years. It goes to air tonight to coincide with Hewitt’s first match of his final Australian Open tournament against fellow Australian James Duckworth.

Depending on the outcome tonight could be the last time Hewitt graces the grand slam stage, and marketers are cashing in on his farewell tour.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

2 COMMENTS

Travis 22 Jan 16

Why is Lleyton Hewitt fronting a super campaign ? He is a resident of the Bahamas and pays no taxes in Australia and life after Tennis for him will be a breeze

Slap in the face to ordinary hard-working TAX PAYING citizens !!

User ID not verified.

Tom G 22 Jan 16

right up there with the most ridiculous endorsements of all time

User ID not verified.