Magazine ABCs & readership: Famous, GQ and The Monthly are up
Famous had the largest percentage circulation growth of Australia’s mass magazines, data from the Audit Bureau of Circulations for the second quarter of 2009 suggests.
The PacMags title enjoyed circulation growth of 20% to just over 80,000.
Meanwhile, despite a decline of 7%, ACP’s Australian Women’s Weely maintains its dominance over the market, with a circulation of 493,494. In order of percentage growth:
Magazine Circ June 08 Circ 09 Change %
CAPTURE | 2,270 | 3,198 | 928 | 40.88% | |
RUSSH | 19,562 | 25,299 | 5,737 | 29.33% | |
FAMOUS | 67,135 | 80,593 | 13,458 | 20.05% | |
AUSTRALIAN TRAVELLER | 11,603 | 13,802 | 2,199 | 18.95% | |
DIABETIC LIVING | 42,849 | 50,809 | 7,960 | 18.58% | |
COUNTRY HOME IDEAS | 17,136 | 20,199 | 3,063 | 17.87% | |
MONTHLY, THE | 21,545 | 25,238 | 3,693 | 17.14% | |
HEALTHY FOOD GUIDE | 31,670 | 36,457 | 4,787 | 15.12% | |
BETTER HOMES & GARDENS | 335,000 | 370,000 | + | 35,000 | 10.45% |
RUNNER’S WORLD | 12,003 | 13,252 | 1,249 | 10.41% | |
QUOKKA | 47,672 | 52,371 | 4,699 | 9.86% | |
SPORTING SHOOTER | 12,804 | 13,963 | 1,159 | 9.05% | |
NOTEBOOK: | 67,055 | 73,093 | 6,038 | 9.00% | |
SHOP TIL YOU DROP | 75,197 | 80,964 | 5,767 | 7.67% | |
TIME | 72,242 | 76,697 | 4,455 | 6.17% | |
EMPIRE | 22,793 | 24,149 | 1,356 | 5.95% | |
WOMEN’S HEALTH | 85,000 | 90,000 | + | 5,000 | 5.88% |
VOGUE LIVING | 41,570 | 43,664 | 2,094 | 5.04% | |
AUSTRALIAN HANDYMAN | 61,422 | 64,369 | 2,947 | 4.80% | |
HEALTH SMART | 80,161 | 83,850 | 3,689 | 4.60% | |
AUSTRALIAN ROAD RIDER | 21,016 | 21,971 | 955 | 4.54% | |
DOLLY | 120,222 | 125,169 | 4,947 | 4.11% | |
CARAVAN & MOTORHOMES | 19,364 | 19,965 | 601 | 3.10% | |
VOGUE AUSTRALIA | 49,339 | 50,752 | 1,413 | 2.86% | |
RALPH | 66,233 | 68,061 | 1,828 | 2.76% | |
AUSTRALIAN 4WD ACTION | 43,872 | 45,061 | 1,189 | 2.71% | |
FISHING WORLD | 15,626 | 16,034 | 408 | 2.61% | |
SALTWATER FISHING | 10,394 | 10,575 | 181 | 1.74% | |
AUSTRALIAN PHOTOGRAPHY | 8,093 | 8,221 | 128 | 1.58% | |
GOOD HEALTH & MEDICINE | 65,189 | 66,115 | 926 | 1.42% | |
AUSTRALIAN HOUSE & GARDEN | 95,213 | 96,554 | 1,341 | 1.41% | |
DELICIOUS | 128,500 | 129,626 | 1,126 | 0.88% | |
MARIE CLAIRE | 115,500 | 116,500 | + | 1,000 | 0.87% |
AUSTRALIAN HOME BEAUTIFUL | 70,041 | 70,480 | 439 | 0.63% | |
ROTARY DOWN UNDER | 33,964 | 34,165 | 201 | 0.59% | |
COSMOPOLITAN | 165,301 | 166,208 | 907 | 0.55% | |
INSTYLE | 61,477 | 61,794 | 317 | 0.52% | |
MEN’S HEALTH | 75,000 | 75,254 | 254 | 0.34% | |
CARAVAN WORLD | 12,829 | 12,861 | 32 | 0.25% | |
YOUR GARDEN | 53,730 | 53,824 | 94 | 0.17% | |
ROLLING STONE | 23,050 | 23,089 | 39 | 0.17% | |
REAL LIVING | 57,120 | 57,205 | 85 | 0.15% | |
OK! | 120,056 | 120,219 | 163 | 0.14% | |
JUST CARS | 67,153 | 67,016 | -137 | -0.20% | |
MODERN FISHING | 16,370 | 16,232 | -138 | -0.84% | |
FARMS & FARM MACHINERY | 12,697 | 12,566 | -131 | -1.03% | |
BRW | 43,004 | 42,390 | -614 | -1.43% | |
THAT’S LIFE | 307,015 | 302,137 | -4,878 | -1.59% | |
BOWLS NSW | 61,092 | 59,977 | -1,115 | -1.83% | |
LIFESTYLE OPTIONS | 61,092 | 59,977 | -1,115 | -1.83% | |
MONEY MAGAZINE | 51,201 | 50,078 | -1,123 | -2.19% | |
WHO | 138,508 | 135,040 | -3,468 | -2.50% | |
AUSTRALASIAN DIRT BIKE | 26,947 | 26,236 | -711 | -2.64% | |
PEOPLE | 48,434 | 47,123 | -1,311 | -2.71% | |
AUSTRALIAN GOURMET TRAVELLER WINE | 23,197 | 22,537 | -660 | -2.85% | |
AUSTRALIAN MOTORCYCLE TRADER | 27,759 | 26,945 | -814 | -2.93% | |
CLUB MARINE | 78,756 | 76,354 | -2,402 | -3.05% | |
ZOO WEEKLY | 116,136 | 112,311 | -3,825 | -3.29% | |
DANCE AUSTRALIA | 4,919 | 4,751 | -168 | -3.42% | |
AUSTRALIAN GEOGRAPHIC | 145,781 | 140,724 | -5,057 | -3.47% | |
JUST BIKES | 34,970 | 33,692 | -1,278 | -3.65% | |
DONNA HAY | 86,152 | 82,910 | -3,242 | -3.76% | |
NEW SCIENTIST | 23,099 | 22,211 | -888 | -3.84% | |
AD NEWS | 5,842 | 5,612 | -230 | -3.94% | |
COUNTRY STYLE | 56,115 | 53,900 | -2,215 | -3.95% | |
TAKE 5 | 257,224 | 246,459 | -10,765 | -4.19% | |
GARDENING AUSTRALIA | 99,058 | 94,868 | -4,190 | -4.23% | |
EARTH GARDEN | 18,505 | 17,702 | -803 | -4.34% | |
UNIQUE CARS | 56,871 | 54,377 | -2,494 | -4.39% | |
AUSTRALIAN GOURMET TRAVELLER | 77,736 | 74,292 | -3,444 | -4.43% | |
VOGUE ENTERTAINING + TRAVEL | 31,498 | 30,063 | -1,435 | -4.56% | |
RM WILLIAMS OUTBACK | 72,395 | 69,077 | -3,318 | -4.58% | |
MADISON | 95,166 | 90,673 | -4,493 | -4.72% | |
RUGBY LEAGUE WEEK | 21,092 | 20,079 | -1,013 | -4.80% | |
ENGLISH WOMAN’S WEEKLY | 16,902 | 16,088 | -814 | -4.82% | |
WOMAN’S DAY | 430,235 | 407,644 | -22,591 | -5.25% | |
RECIPES+ | 141,754 | 134,251 | -7,503 | -5.29% | |
AUSTRALIAN AUTO ACTION | 13,254 | 12,500 | -754 | -5.69% | |
STREET MACHINE | 58,930 | 55,577 | -3,353 | -5.69% | |
CRUISING HELMSMAN | 8,413 | 7,930 | -483 | -5.74% | |
INSIDE OUT | 53,347 | 50,173 | -3,174 | -5.95% | |
GIRLFRIEND | 115,049 | 108,119 | -6,930 | -6.02% | |
BELLE | 32,513 | 30,544 | -1,969 | -6.06% | |
GIRL POWER | 25,566 | 23,999 | -1,567 | -6.13% | |
AUSTRALIAN PATCHWORK & QUILTING | 26,432 | 24,807 | -1,625 | -6.15% | |
TOP GEAR | 85,350 | 80,059 | -5,291 | -6.20% | |
TV WEEK | 238,517 | 223,643 | -14,874 | -6.24% | |
DIGITAL PHOTOGRAPHY & DESIGN | 4,738 | 4,440 | -298 | -6.29% | |
FISHING TIPS & TECHNIQUES (prev. Aust. Adventure Angler Presents Fishing Tips & Techniques) | 10,712 | 10,024 | -688 | -6.42% | |
AUSTRALIAN MOTORCYCLE NEWS | 22,507 | 21,001 | -1,506 | -6.69% | |
PICTURE | 68,671 | 64,016 | -4,655 | -6.78% | |
AUSTRALIAN WOMEN’S WEEKLY | 530,143 | 493,055 | -37,088 | -7.00% | |
LITTLE ANGEL | 27,083 | 25,164 | -1,919 | -7.09% | |
READERS DIGEST | 350,000 | 325,028 | -24,972 | -7.13% | |
NEW IDEA | 351,018 | 325,181 | -25,837 | -7.36% | |
HARPERS BAZAAR | 55,891 | 51,467 | -4,424 | -7.92% | |
APC | 37,156 | 34,111 | -3,045 | -8.20% | |
TOTAL GIRL | 60,101 | 55,056 | -5,045 | -8.39% | |
DEALS ON WHEELS | 24,965 | 22,793 | -2,172 | -8.70% | |
NW | 155,150 | 140,283 | -14,867 | -9.58% | |
AUSTRALIAN PC AUTHORITY | 30,060 | 27,171 | -2,889 | -9.61% | |
MANIA | 26,646 | 24,068 | -2,578 | -9.67% | |
CLEO | 149,256 | 134,286 | -14,970 | -10.03% | |
WEST AUSTRALIAN AUTO TRADER | 8,307 | 7,460 | -847 | -10.20% | |
SCRAPBOOKING MEMORIES | 20,029 | 17,986 | -2,043 | -10.20% | |
LIMELIGHT | 14,046 | 12,604 | -1,442 | -10.27% | |
EARTHMOVERS & EXCAVATORS | 11,596 | 10,386 | -1,210 | -10.43% | |
TRADE A BOAT | 19,212 | 17,185 | -2,027 | -10.55% | |
PATCHWORK & STITCHING | 13,833 | 12,262 | -1,571 | -11.36% | |
4 x 4 AUSTRALIA | 20,526 | 18,154 | -2,372 | -11.56% | |
TRAILER BOAT | 15,130 | 13,379 | -1,751 | -11.57% | |
AUSTRALIAN SAILING | 4,814 | 4,252 | -562 | -11.67% | |
F.H.M. MAGAZINE | 58,307 | 51,063 | -7,244 | -12.42% | |
SUPER FOOD IDEAS | 310,000 | 271,376 | -38,624 | -12.46% | |
STREET COMMODORES | 18,489 | 16,110 | -2,379 | -12.87% | |
HANDMADE | 23,795 | 20,588 | -3,207 | -13.48% | |
PC POWERPLAY | 16,989 | 14,527 | -2,462 | -14.49% | |
AUSTRALIAN FLYING | 9,248 | 7,907 | -1,341 | -14.50% | |
K-ZONE | 65,433 | 55,445 | -9,988 | -15.26% | |
BURKE’S BACKYARD | 66,513 | 55,706 | -10,807 | -16.25% | |
DMAG | 27,126 | 22,689 | -4,437 | -16.36% | |
WOOLWORTHS GOOD TASTE (previously Australian Good Taste) | 160,511 | 134,003 | -26,508 | -16.51% | |
AUSTRALIAN COUNTRY THREADS | 18,342 | 15,142 | -3,200 | -17.45% | |
WHEELS | 67,824 | 55,868 | -11,956 | -17.63% | |
AFR SMART INVESTOR | 79,502 | 65,425 | -14,077 | -17.71% | |
ALPHA | 113,633 | 93,239 | -20,394 | -17.95% | |
PC USER – AUSTRALIAN | 51,554 | 42,011 | -9,543 | -18.51% | |
DISNEY GIRL | 33,477 | 27,098 | -6,379 | -19.05% | |
DISNEY ADVENTURES | 35,647 | 28,548 | -7,099 | -19.91% | |
MOTOR | 44,040 | 35,160 | -8,880 | -20.16% | |
WEIGHT WATCHERS | 91,114 | 71,811 | -19,303 | -21.19% | |
AUSTRALIAN COUNTRY CRAFT & DECORATING | 13,599 | 10,577 | -3,022 | -22.22% | |
AFL RECORD | 51,106 | 38,301 | -12,805 | -25.06% | |
AUSTRALIAN PROPERTY INVESTOR | 36,901 | 25,943 | -10,958 | -29.70% | |
*GRAZIA | 66,240 |
Within the readership figures, released by Roy Morgan, AWW is also in the lead, with an audience of 2.2m.
Titles with major readership swings including NW, down 31% to 363,000; Notebook down 23% to 261,000; Harper’s Bazaar, down 19% to 191,000; Ralph, down 22% to 281,000 and GQ up 23% to 64,000; and The Monthly up 20.9% to 110,000.
Tim
What about the rest of the titles that were up?
Do you have a bias for The Monthy, Famous and GQ?
I know bit of self interest . . . .
User ID not verified.
Things not so Sunny at “The Week”?
Almost a year since its auspicious $5 million dollar launch and “The Week” still haven’t managed to find their way onto Roy Morgan Readership or a circulation audit through the ABC. The murmers are growing that this title has so far failed to find its audience – which is easy to understand as I don’t know a lot of people who will spend $4.95 so they can read last week’s news.
Fancifully claiming to be “Australia’s fastest growing news magazine” the numbers sure do speak for themselves at theweek.com.au
Projected circulation of 25,000 – June 09 – Obviously forgot to put in an application in time! Readership of 93,000 – Fusion research study – Feb 09 – Roy Morgan? Who?
With the need for transparency more important than ever I guess I should finish off with a simple “please explain”?
User ID not verified.