Max Markson – editing Naomi Robson’s Wikipedia profile was my job
Publicity man Max Markson says he has no regrets about his attempts to edit negative coverage out of his client Naomi Robson’s Wikipedia profile.
As Mumbrella revealed yesterday, Markson was behind a series of edits, excising notorious incidents from the profile of the former Today Tonight presenter.
They included an infamous episode where she presented coverage of Steve Irwin’s death with a lizard perched on her shoulder. Also deleted by Markson was the story of Robson’s detention in Indonesia when the Today Tonight team was involved in a race to save a boy they claimed was about to be killed by cannibals.
Wikipedia is based on crowd sourcing, allowing users to write and edit entries. Most entires are unlocked, allowing anybody to make changes, although if they do become controversial, then they can be locked so only Wikipedia moderators can make changes.
Last week Markson deleted about three-quarters of the profile while addign prominent mention of her charity work. He told Mumbrella he did so at the request of Robson who had been upset by its existence.
Robson is looking to relaunch her career with a web-based chat show.
Markson said:”There was libellous content and a lot of it wasn’t properly sourced so it had to be sorted. The stuff up there was such rubbish.”
“I’m a spin doctor. I’m doing my job.”
After Mumbrella’s story about the changes was published, Wikipedia editors restored most of the material that had been deleted citing the reason as the changes being “possible vandalism”.
Ironically, Robson’s Wikipedia profile now also contains the story of the edit war.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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>Ironically, Robson’s Wikipedia profile now also contains the story of the edit war.
And Markson should have known this, and maybe he did and is double-bluffing: any publicity is good publicity?
Especially for someone like this that I’ve certainly never heard of before.
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Robson might be upset that it exists, but they aren’t lies, perhaps she should be upset at her own existence?
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Max Markson has more than an uphill battle trying to market a product nobody wants or needs! Naomi Robson just doesn’t come across as a likeable personality and “niceness” is something that you just can’t really fake. Some of the things she said and did on TV (check out Youtube) showed questionable journalistic judgement and just plain bad taste – hence the reason she was the butt of so many jokes on The Chaser, etc. So Max, just what does Naomi have to offer us that we don’t already have in more appealing on-air female journalist presenters ???????
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What sort of publicist couldn’t even add a photo to his client’s profile?
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Problem is, the content wasn’t libellous because Wikipedia was and is just quoting other sources. Is the “libellous” part more spin?
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Have to agree with above-Naomi Robson is NOT a journalist- just a presenter , that no likes. Plus she has been associated with drug dealers , had the makeup caravan , the shonky lizard on the arm incident and swearing like a madwoman on tv and radio…Hmmmm Max, maybe put your energy into someone else…
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Why anyone would want a career in PR with examples like this is beyond me…
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With all that editing you think Max would have at least got a nice glossy, back lit, air brushed pic of his bimbo client on the site. Remember Maxy, a picture is worth a thousand swear words.
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The claim ‘I was just doing my job’ sounds a lot like the movie a “A few Good Men”.
Maybe the fictional script could read as follows:
Mumbrella – “Naomi – did you order the code red?”
Naomi – ” You bet I ordered the code red”
Mumbrella – “Agent Santiago Markson – were you just following orders?”
Markson – ” Yes, we just followed the orders – I did nothing wrong”
Problem for Max is that – if he were doing his job, he would give advice to his client not to amend content on wikipedia.
And what Max should have said to his client was ….”Naomi…..(with despise) You can’t handle the truth”
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Code Red – don’t do that! I love that movie too much.
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What a pathetic attempt to retrieve himself from the whole he has dug…but great to see some comeuppance…
Caught out here Mr Markson…fudging…exposed…again…
The truth will be told in new media because, we the ordinary people you try to “doctor”, now control the medium and the content, and thats the truth and you can’t handle it!
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Well everyone’s talking about Naomi Robson (and Max Markson)…and I hadn’t heard peep from/about them in quite a while. Mission accomplished.
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How else were they going to gain publicity for a show no one is going to care about.
Max has done it again!!
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He’s been a loser for many years and still is today….
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