Melbourne’s radio revenue again ahead of Sydney but overall down

Radio revenue dropped across the country in January compared to last year, but the notable feature was that Melbourne only recorded a slight dip to again reap more than Sydney.

It was the second month in a row this has happened, according to figures released by Commercial Radio Australia.

Overall there was a 3% drop to $44 million, with Perth again the only market to rise after it also did so in December.

Perth recorded growth of 5.56% to a total of $6.581 million, Sydney was down 6.18% to $12.844 million, Melbourne was only down 0.85% to $13.612 million, Adelaide was down 5.35% to $4.179 million and Brisbane was down 7.02% to $6.791 million.

“The year has begun along a similar trend to last year with advertising revenues patchy among the five metropolitan markets,” CRA CEO Joan Warner said.

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