Monkeys, Jay Grey and Eardrum pick up Radio Lions
A Three Drunk Monkeys ad for Ikea, produced by Eardrum, had the best Australian showing in the radio category at Cannes, picking up a Gold Lion.
The script:
TEACHER: Okay… Bradley, tell the class about your holidays.
BRADLEY: Yeah, it was really good. My dad built us a new f(BLEEP)ing kitchen. It’s got wooden f(BLEEP)k bench tops. And some stupid f(BLEEP)ing soft closing drawers. There’s a dishwasher, that was a real c(BLEEP), and even a f(BLEEP)ing breakfast bar. Mum thought Dad was a massive C(BLEEP) while he was building it.
VO: Get a kitchen installed without teaching your kids new words. Visit IKEA.com.au. We can plan, deliver and install the whole f(BLEEP)g thing for you
Meanwhile, Sydney’s Jay Grey won three silver lions for a campaign for the 4 Pines Brewing Company.
Completing the Australian radio winners, Eardrum won a bronze for its Strepsils campaign which saw actors ring a series of Sydney talk radio stations and pretend to have a cough before taking a lozenge to ease their voice.
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Reminds me of a very similar joke from a Bill Bryson book called ‘Downunder’ actually:
This girl goes up to the bank counter with her mum one school holidays and presents the teller with $20. The teller is full of praise for the girl wanting to save and asks the girl where she got the money. Her mum explains that the neighbours have been building a new house next door and the girl has been helping out the builders by taking cupcakes and things over and cleaning up little bits of mess, so they paid her $20 in wages. The teller turns to the little girl and says “oh wonderful, and will you have another $20 next week to put in the bank?” The little girl sighs, exasperated and replies “yeah, I will if we ever get the fucking bricks through.”
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Love the script – wish I had heard the spot live. Great insight and great use of the media. A deserving winner.
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Okay, so i just noticed the embedded clip – so now i’ve heard it “live”. Doh!
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