Monkeys, Jay Grey and Eardrum pick up Radio Lions

Tim Burrowes

June 22, 2011 5:30

A Three Drunk Monkeys ad for Ikea, produced by Eardrum, had the best Australian showing in the radio category at Cannes, picking up a Gold Lion.

The script:

TEACHER: Okay… Bradley, tell the class about your holidays.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

3 COMMENTS

Matt Granfield 22 Jun 11

Reminds me of a very similar joke from a Bill Bryson book called ‘Downunder’ actually:

This girl goes up to the bank counter with her mum one school holidays and presents the teller with $20. The teller is full of praise for the girl wanting to save and asks the girl where she got the money. Her mum explains that the neighbours have been building a new house next door and the girl has been helping out the builders by taking cupcakes and things over and cleaning up little bits of mess, so they paid her $20 in wages. The teller turns to the little girl and says “oh wonderful, and will you have another $20 next week to put in the bank?” The little girl sighs, exasperated and replies “yeah, I will if we ever get the fucking bricks through.”

User ID not verified.

Kelly 22 Jun 11

Love the script – wish I had heard the spot live. Great insight and great use of the media. A deserving winner.

User ID not verified.

Kelly 22 Jun 11

Okay, so i just noticed the embedded clip – so now i’ve heard it “live”. Doh!

User ID not verified.