Morning Update: HBO GO campaign draws on awkwardness of watching Game of Thrones with your parents; Amy Poehler returns in Old Navy ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=N52GiLGp7qA
Creativity-Online: Watching ‘Game of Thrones’ With Your Parents Sucks. Use HBO GO Instead.
“SS+K and HBO dramatize the worst parts of watching shows like “Girls,” “Game of Thrones,” and “True Detective” with your parents in a new campaign to promote the company’s on-demand streaming service, HBO Go. “Awkward Family Moments” taps O Positive director David Shane to showcase how excruciating it is to watch a steamy sex scene in “True Detective” with your dad, or be bombarded with questions from your parents about what house Daenerys Targaryen belongs to.”
The Guardian: Guardian website tops 100 million monthly browsers for the first time
“The Guardian website topped 100 million monthly browsers for the first time in March, when stories including the search for the missing Malaysia Airways jet helped boost online traffic for most UK national newspapers.”
https://www.youtube.com/watch?v=FV8WAMCoPdI
AdWeek: Bank Ad Takes Wearable Tech Mocking to New Heights With Family of Glassholes
“Lots of advertisers are anti-tech. But with more and more dorks strapping computers to their faces, anti-wearable-tech has become its own bona fide marketing subgenre.
In this well-timed ad for FirstBank from TDA_Boulder, we are transported into an absurd cautionary tale meets PSA meets totally believable dystopic scenario—as an entire family wears clumsy futuristic computer glasses that present pop-up ads, take selfies, post them to the Internet and generally distract the wearers while they attempt to eat dinner.”
The New York Times: Netflix to Raise Prices as Streaming Business Grows
“Video streaming service Netflix Inc reported higher profit that beat Wall Street expectations and said it intends to raise the monthly subscription price for new customers, sending its stock up 6.5 percent in after-hours trading.”
https://www.youtube.com/watch?v=3S1SsnZXsRo
AdWeek: Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign
“Amy Poehler is back to grilling strangers about their Old Navy outfits.
Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a server at a fast-food burrito joint, pressing a customer about a red dress.
It’s not easy to dissociate Old Navy’s Poehler from her intense part as Leslie Knope on Parks and Recreation, but still fun to see the rapid-fire style translated to roles outside of a small-town middle-America bureaucracy. Like the law firm ad, the outtakes for the fast-food commercial include some added gems—including the evergreen gift of watching a usually deadpan comic lose it and crack up midtake.”
Mashable: Fix These 5 Email Marketing Missteps Right Now
“The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. Many email marketers find it very hard to change less-than-successful practices or gain momentum on new techniques and strategies. However, there is hope! Email marketers share many ailments, but the remedies may not be as painful as one would expect.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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