Mr Kekovich goes to the United Nations
BMF’s latest Australia Day TV ad for Meat & Livestock Australia has been unveiled, this time featuring Sam Kekovich addressing the United Nations.
The ad is part of MLA’s latest marketing push to get consumers to eat lamb – for the first time taking its message overseas in a bid to make January 26 ‘International Australia Day’.
It feels a bit disjointed (pardon my pun), like a series of one-liners in search of an idea. To paraphrase Sam, I don’t know that it makes sense. But I did laugh at “Islamabad? Of course it bloody well isn’t!”
Yawn. It’s like watching neighbours for 30 years. Same people with the same story lines. Come on guys. This was great the first time. Not so great the 2nd time and now it’s a load of rubbish. Never ceases to amaze me that clients will pay big for nothing new. It’s not just the creative agency’s fault. The client approved this.
I like it.
Hi Sonny,
I agree that it was great the first time. And the impact of seeing this ad for the first time is not the same as the impact of seeing the 2005 version for the first time.
But isn’t that the nature of any continuing strategy? Once it’s no longer new, the growth is of course incremental.
The Kekovich Australia Day address is now a part of Australia Day. Each year this strategy continues, it becomes a little more embedded.
That’s a long term investment.
I’m not sure that new is always the answer…
Cheers,
Tim – Mumbrella
Gold again.
Some very choice lines.
Hard to see this strategy getting old any time soon.
I love this ad. I saw it the other day and was in stitches.
I think its incredibly memorable and (for me at least) it really stood out amongst the other ads in the break (non of which I can remember).
To me this just plain works.
that should be “none of which”
Well done again and again BMF, it reeks of Dennis K???
Sonny you mac operator – go back to the studio to bash out another insert.
Hey JH, please don’t label us – I drive mac and happen to like it.
Still quality.
It’s campaigns like this that prove that TV is certainly not on the way out (despite what I tried to tell the junior team this morning).
Did it really need the gag about alleged gang rape by rugby league players. I’m amazed Lamb Australia would go there.
milking it
hahaha
I’m American, Vegetarian, and still I love it. Too many great one-liners/puns to resist!
-Sarah
This dude is so perfectly cast I can’t believe it. Love how he maintains that robot-o politician delivery for so long, but still manages to punch each joke. Good stuff!
If only he wasn’t also doing the same style of ads for Jayco Caravans and Max Kerwin motors. Should have locked him in guys.
I’m all for political incorrectness.
But this is taking it a bit too far. KFC and the Black-face Hey Hey sketch I could tolerate, but Sam actually looks uncomfortable delivering this message.
Reeks of Bogan pride rather than Australian pride.
Sorry boys, loved the previous efforts but this one is just plain racist and too ignorant for me.
Excuse me while I go and eat some sheep eyes at my girlfriends place and lambs-brain at my parents.
Too bad that farming lamb has such a destructive effect on Australia’s fragile ecosystem ….
Yeh let’s chant together now PROFIT BEFORE PEOPLE, PROFIT BEFORE PEOPLE !
This is the Australian way, as long as someone is making lots of money that is all I care about ! It’s good for my economy, oops I mean our economy ! A healthy economy promoting meat eating is good for our bowels and heart ! Long live money and the killing of animals !