Mumbrella Awards 2013 shortlist revealed

Mumbrella AwardsThe shortlist for the Mumbrella Awards 2013 can now be revealed.

The teams will find out if they have won at the Mumbrella Awards, which takes place at The Star in Sydney on the evening of Thursday June 6.

The event will be hosted by The Project’s Charlie Pickering with the help of Sam Mac.

A panel of around 50 jurors will convene next week to decide the winners. The chairman of the jurors is Telstra’s chief marketing officer Mark Buckman.

The shortlist:

Media Agency of the Year

  • Match
  • MediaCom
  • OMD
  • PHD
  • UM Australia

Creative agency of the year

  • Clemenger BBDO Melbourne
  • Colenso BBDO/Proximity New Zealand
  • George Patterson Y&R Melbourne
  • Saatchi & Saatchi, Sydney
  • The Monkeys

PR agency of the year

  • Edelman Public Relations
  • Liquid Ideas
  • Mango
  • One Green Bean
  • Red Agency

Specialist agency of the year

  • Mark
  • Naked Communications
  • Play Communication
  • tkm9
  • Visual Jazz Isobar
  • WiTH Collective

Marketing team of the year

  • Aussie Home Loans
  • Commonwealth Bank
  • RAMS Financial Group Pty Ltd
  • VB – Carlton & United Breweries
  • Virgin Mobile Australia

Sales team of the Year

  • Adshel
  • Australian Radio Network
  • Multi Channel Network
  • Val Morgan
  • Fairfax Media

Mumbrella Award for Bravery

  • Metro Trains – Dumb Ways to Die by McCann Melbourne
  • Who Gives a Crap – Help get Simon off the Loo by Naked Communications in partnership with Who Gives a Crap
  • Maccas – Australia Day Name Change by DDB Group Sydney
  • Oak – Reverse Robberies by The Monkeys
  • Parkinson’s Victoria – Message from Jennifer by DDB Melbourne
  • VB -The Impossible Brief by Clemenger BBDO Melbourne

Mumbrella Award for Insight

  • Art Series Hotels – The Overstay Checkout by Naked Communications
  • Metro Trains – Dumb Ways to Die by McCann Melbourne
  • Ecco – World’s Longest Catwalk by UM Australia
  • NAB – Stand-Ins by Clemenger BBDO Melbourne
  • Tourism Australia – Lions by DDB Group Sydney

Mumbrella Award for Innovation

  • Durex – Fundawear by Havas Worldwide Australia
  • News Limited – Fast Front Pages by UM Australia
  • 37 Degrees Bifocals by Finch
  • H2Go – How Refreshing by Colenso BBDO/Proximity New Zealand
  • Mailbooks for Good by BMF in partnership with Random House and The Footpath Library
  • Defence Force Recruiting – Mobile Medic by George Patterson Y&R Melbourne

Mumbrella Award for Data

  • Customer Conversion by Aussie
  • Social Mapping Food by Digivizer Pty Ltd
  • Panadol Cold and Flu – Flu Tracker by Maxus
  • Ikea: A Data Love Story by MATCH
  • Always On by Telstra

Mumbrella award for culture

  • Clemenger BBDO Melbourne
  • Droga5
  • Match
  • MediaCom
  • OMD

Media brand of the Year

  • The Australian Women’s Weekly – Bauer Media
  • Mamamia
  • Marie Claire – Pacific Magazines
  • – REA Group
  • – NewsLifeMedia

Production house of the Year

  • Cutting Edge
  • Exit Films
  • Finch
  • Jungleboys
  • Revolver/ Will O’Rourke

Mumbrella Thinker of the Year

  • Emad Tahtouh, director of applied technology and innovation  at Finch
  • Justin Graham, executive planning director at Droga5
  • John Mescall, executive creative director at McCann Melbourne
  • Adam Ferrier, global head of behavioural science at Naked Communications
  • Rob Pardini, head of data planning and analytics at Maxus 

TV ad of the year

  • AAMI – Rhonda by Ogilvy Melbourne
  • Carlton Draught – Beer Chase by Clemenger BBDO Melbourne
  • Metro Trains – Dumb Ways to Die by McCann Melbourne
  • MasterCard PayPass – Pirate by McCann Sydney
  • Schweppes – Tumble by George Patterson Y&R Melbourne
  • Telstra – Down Under by DDB Sydney

Ad campaign of the year

  • AAMI – Rhonda by Ogilvy Melbourne
  • Build with Chrome by Mark
  • Bundaberg Red As Smooth as Life is Rough by Leo Burnett Sydney
  • Cadbury Dairy Milk by Saatchi & Saatchi, Sydney and Cadbury
  • Dumb Ways to Die by McCann Melbourne
  • Pedigree Donation Glasses by Colenso BBDO/Proximity New Zealand

The APAC Network Agency finalists will be announced shortly.

Tables to the Mumbrella Awards are available via this link


  1. Derek
    21 May 13
    2:00 pm

  2. If ‘dumb ways to die’ is in the categories of TV ad of the year, campaign of the year, insight and bravery categories and John is included in thinker of the year, plus the fact that the agency has produced at least two other very powerful creative contenders, how come the agency isn’t in the category of creative agency of the year?
    Or the client team in the category of marketer of the year?
    Not that it would be fun to see the same agency walk off with every gong, just saying.
    Every now and again, once in a decade perhaps, it can does happen.

  3. Not bad, not bad
    21 May 13
    2:21 pm

  4. Some great stuff in there. I would have thought Metro would get a guernsey as Marketing team of the year with Guilt Trips and Dumb Ways to Die.

  5. Jon Holloway
    21 May 13
    4:06 pm

  6. Tough year, that is some really good work up there..

  7. Thomas
    22 May 13
    1:15 pm

  8. Sorry, but Adoption Glasses? I can see how/why it may wow a creative jury, but lets be honest: it was a scam (happened once in one cinema, rented out by agency)

  9. Dumb ways to amplify a campaign
    22 May 13
    9:50 pm

  10. Just tried to download the game on an Android handset. Only available on iOS. So ignores 50% of the smart phone market. Does that answer your question @Derek