Museum of Australian Democracy behind totalitarian stunt
The organisation behind a stunt to create the fictional Australian Interior Authority which also included sending hoax redundancy letters to journalists has been revealed as The Museum of Australian Democracy.
The campaign, orchestrated by Draft FCB and PR agency Fenton, was intended to stimulate conversation around democracy. It precedes “Have Your Say Day” which takes place next Wednesday. The museum will also be releasing the findings of a survey into Australian attitudes towards democracy.
Part of the campaign saw billboards posted with various arbitary rules.
There were also announcements of a curfew and a ban on public gatherings uploaded to YouTube, which have had 782 and 308 views each at the time of posting.
The museum claims on its Our Freedom website that the project has provoked “a national debate”. According to its announcement there have also been “hundreds of comments” online. Among the conversations about who was behind the campaign was one on the Whirlpool forum where many particpants presumed it was the work of pro-tobacco campaigners.
OHHHHH that was badly timed as I thought they were part of the Nanny State campaign that came out at the same time….i.e. link to stronger australia.
Speaking of which, can anyone tell me who was responsible for the Nanny State campaign? I doubt it will feature on any agencies creds presentations but I think we should know
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I thought this was an interesting campaign but the reveal would have had more impact if it had happened a bit sooner?
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I saw them next to a hamish and andy poster and an Underbelly poster. I assumed it was for Panic at Rock Island as some sort of Zombie message. The website was too long for me to bother remembering.
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Interesting idea. Though sits a little strangely for me.
Australia’s expanding number of apparently self-serving NGOs and its ongoing difficulty in separating religion and state could lead to some citizens perceiving that democracy isn’t all it’s cracked up to be.
@The Client – Nanny State was from G2. There was some considerable discussion around plain packaging on Mumbrella in advance of its launch.
Reading any discussion on Whirlpool can be painful, more reflecting their heavy geek / IT base.
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Damn. What this country needs is a benevolent dictatorship. And I could report Tony Abbott. He’s very suss.
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