Nintendo launches campaign for Black Wii

Nintendo is today unveiling a TV ad to promote its new Black Wii console.

The ad, created by Leo Burnett Sydney, will air in metro and regional markets across free-to-air and pay TV channels. Media was handled by Carat.

In support of the campaign it has also launched a black-themed wrap around in MX newspapers, and featured on the Ninemsn homepage with the visual of black goo dripping down computer screens.

Meanwhile, Nintendo has appointed Mark Communications to support the launch of the Black Wii and the Nintendo DSi XL. Both PR campaigns will be run across media in Australia and New Zealand.

The Black Wii has already launched in the US, Europe and Japan.

Comments


  1. Riarn
    11 Mar 10
    3:42 pm

  2. So they watched the spiderman 3 trailer. I actually thought from the start that it was a promo for Spiderman 3 the game.. cause its exactly the same creative.

    And who gives a shit about the change in colour for a console.. hasnt that been proved to be pointless since the multicoloured 64′s?

  3. Wilhaus
    11 Mar 10
    3:46 pm

  4. So let me get this straight: a wholesome brand that won’t align itself it anything adult (ie alcohol) and goes out of it’s way to be cutesy is now …wait for it.. trying to appear edgy. Am I reading this right?

  5. long time listener, first time caller...
    11 Mar 10
    4:18 pm

  6. So, just a thought, but given the creepy audio and the creepy black goo, wouldn’t Nintendo have been better to position the launch with something other than the friendly Wii sports?

  7. tbone
    11 Mar 10
    4:31 pm

  8. yes its stupid, but it will sell like hotcakes.

    malibu stacey has a new hat!

  9. Mark
    11 Mar 10
    4:38 pm

  10. I love the idea of the black wii but definitely agree with 4.18 – doesn’t make any sense to promote it with the Wii Sports and say ‘give in to your darkside’, the creative is kind of pointless…it’s a good looking console though and should move mega units regardless

  11. Tim P
    11 Mar 10
    5:27 pm

  12. ‘not convinced the timing is great given yesterday’s news: “A three-year-old US toddler has died after shooting herself with a loaded gun that she mistook for a Wii controller, media reports say.”

  13. Larry
    11 Mar 10
    6:36 pm

  14. i might be old, but how is the colour relevant? and how will it move consoles?

    it’s the same old kit they rolled out 4 years ago isn’t it?

  15. Anthony
    12 Mar 10
    10:51 am

  16. I live in the US and we do not have a black wii

  17. Anon
    12 Mar 10
    10:52 am

  18. The information on this is completely false. America does not have the black wii at all, they only have the black controllers.

  19. Anonymous
    22 Mar 10
    1:01 pm

  20. three things:

    – first; the american console that was mistaken for a gun looked like a gun
    - second; the black console would probably appeal to the style-concious consumer who wants their wii to blend in with their tv, sound system, etc.
    - third; the advert does just that – it makes the wii look stylish. give into your darkside is simply a play on words. Shouldn’t be read into

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