Outdoor body calls on governments to ditch regulation and embrace ‘vision’ for city planning

Moldrich: “Our cities need outcomes driven by vision, not regulation”

The head of the Outdoor Media Association has called for governments to work with rather than regulate against the industry to “create outcomes that benefit us all”.

Speaking at the Future Cities Conference in Sydney, CEO Charmaine Moldrich suggested the current relationship was “constraining innovation and our cities are ending up with outcomes that are regulation driven rather than being led by vision.”

Her speech comes in the lead up to the City of Sydney’s scheduled release of its plans for the future of outdoor advertising in the city in the coming weeks. The OMA has been lobbying the council hard for changes after opposing the original proposals.