ABC calls for contributors to pitch them podcast ideas as it launches first dedicated kids podcast

Bracken: 'Podcasting is no longer a cottage industry.'

Bracken: “Podcasting is no longer a cottage industry”

The boss of the ABC’s radio division Linda Bracken is inviting independent contributors to pitch new podcast ideas for the division’s new dedicated internal podcasting unit.

The public broadcaster is keen to build on its current podcast subscriber base, last year creating a dedicated unit for podcasting which today launched its first dedicated kids podcast (not intended for broadcast), Short & Curly, an ethics-driven program aimed at parents and kids.

Linda Bracken, head of content and digital radio at ABC Radio told Mumbrella: “Last year we had 135m podcasts downloaded or streamed. We are starting to talk big numbers; this isn’t a cottage industry anymore – this is a professional industry.

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