Qantas signs $30m deal partnership with NSW government

April 22, 2013 2:39

Qantas has announced a $30 million three year partnership with the NSW government to promote Sydney and New South Wales.

The deal comes just six months after the airline abruptly severed ties with national body Tourism Australia, because the airline said it was concerned the tourism body’s chairman – ex-Qantas boss Geoff Dixon – was attempting to destabilise the company.

In announcing the deal today Premier Barry O’Farrell said the deal would see Qantas match the state government to attract international vistors to Sydney.

“This partnership with Qantas is the cornerstone of our strategy to increase tourism to NSW, providing a boost to our economy and helping to create more jobs,” said O’Farrell.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics