Subway moves to ‘I got it made’ slogan
Subway Australia has launched a new positioning around the slogan “I got it made”.
The ad – created by Publicis Mojo Brisbane – emphasises healthy choices.
At the time of posting, Subway had not responded to requests for more details on the new positioning.
Earlier in the year Subway found itself at the centre of a global controversy after claiming on its Australian Facebook page that its “Footlong” sub was a trademark, not a measurement of the size of the snack.
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I personally quite like it as a slogan.
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Blatant false advertising: no Subway ‘sub’ is made like that will lots of filling and layers upon layers of meat. If only they were that appetising in real life.
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We all know that food gets specially prepared for advertising, but the sandwiches shown in this ad are nothing like that provided in Subway stores — nothing like them!
For a start, simply look at the unrealistic height of those things. The sandwich images in the ad are about as truthful as the Subway “footlong” actually being a foot long.
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