Tourism Dunedin signs Jules Lund as first celebrity ambassador

Tim Burrowes

April 30, 2010 8:49

Tourism Dunedin has signed up its first celebrity ambassador, Nine Network Getaway presenter Jules Lund, to front a campaign promoting the lower South Island to Australians.

Lund will feature in a series of webisodes, a travel diary and image galleries on a new website and on Ninemsn. Editorial will also feature in specialist women’s and photography magazines directing consumers onto the website which will go live on Monday.

The campaign, which includes PR and online activity, is a joint venture between Tourism Dunedin, Tourism New Zealand, Venture Southland and Destination Fiordland.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.